Experiential Marketing Lead - Events & Field Programs

sprig; United States; On-site; USD 115,000 - 140,000; Full time

Benefits offered by this job

Competitive Salary

Competitive Employee Equity

401K Program

Medical, Dental, and Vision Benefits

FSA/HSA Benefit

$175/month Commuter Benefit

Additional Wellbeing Benefits

Flexible Paid Time Off

Paid Parental Leave

Professional Development Stipend

Hybrid Office Policy

Lunch and dinner daily

Company Sponsored Social Events

Job summary

Sprig is seeking a Marketing Events Lead to own the execution of Sprig's event programs, from field events and conferences to Sprig-hosted experiences and meetups. You will coordinate across internal teams, vendors, speakers, and partners to deliver polished, high-impact experiences from planning through execution.

This role is ideal for someone with a few years of marketing or events experience who thrives on logistics, on-site work, and turning plans into memorable in-person experiences.

Qualifications

• 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role.
• Experience independently managing events or programs from planning through execution.
• Enthusiastic about working on-site 4x/week and collaborating closely with teammates in person.
• Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously.
• Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, partners, and internal stakeholders.
• Genuine enthusiasm for events, community building, and creating memorable in-person experiences.
• Experience with B2B or SaaS marketing programs is a plus.
• Ability to thrive in a fast-paced startup environment and travel up to 10%.

Responsibilities

• Own end-to-end execution of field events, conferences, and Sprig-hosted experiences, including planning, venue coordination, vendors, budgets, timelines, and on-site execution
• Attend Sprig's flagship Experience Research Events and occasionally join dinners or other prospecting events to evaluate performance, identify opportunities for improvement, and inform future event strategy.
• Partner with Sales and Marketing to align events with business goals, drive attendance, and ensure strong pre- and post-event follow-through
• Manage direct mail and gifting programs tied to enterprise campaigns, events, and customer engagement
• Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
• Track event performance and surface insights that help us continuously improve our programs and investment
• Collaborate cross-functionally across Marketing, Sales, and Operations to deliver a high-quality attendee experience and measurable business impact
• Willing and able to step in and support Sprig's broader marketing and pipeline-driving efforts as needed.

Skills

Event marketing

Field marketing

Experiential marketing

B2B marketing

Project management

Communication

Collaboration

Travel readiness

Job description

Sprig is seeking a Marketing Events Lead to own the execution of Sprig's event programs, from field events and conferences to Sprig-hosted experiences and meetups. You will coordinate across internal teams, vendors, speakers, and partners to deliver polished, high-impact experiences from planning through execution.

This role is ideal for someone with a few years of marketing or events experience who thrives on logistics, on-site work, and turning plans into memorable in-person experiences.