Events Growth Marketing Manager (Hybrid)

Highspring; Raleigh (NC); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Bonus potential

Job summary

Highspring is seeking a Channel Marketing Manager – Events to lead end-to-end planning, execution, and optimization of event marketing across conferences, trade shows, webinars, and partner activations. This role drives brand visibility, lead generation, and customer engagement through impactful events and experiential marketing.

The ideal candidate will manage cross-functional teams, develop multi-channel strategies, and analyze performance to continuously improve programs.

Qualifications

• Bachelor’s Degree mandatory.
• 3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment.
• Proven track record managing both organic and paid event strategies and execution.
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
• Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms.
• Strong writing and storytelling skills with the ability to tailor messages to different audiences.
• Analytical mindset with the ability to pull insights from data and make recommendations.
• Social Strategy Development – craft and execute comprehensive organic and paid social media strategies across multiple platforms.
• Platform Expertise – LinkedIn, Instagram, TikTok, X, Meta, and emerging platforms.
• Content Planning & Creation – collaborate on or oversee the creation of content.
• Campaign Management – experience running targeted paid campaigns with clear KPIs and conversion goals.

Responsibilities

• Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency and audience engagement.
• Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive registrations and ROI.
• Leads internal employee engagement for events by coordinating communications and encouraging attendance.
• Partners with executives to support thought leadership visibility at events through speaking opportunities and branded presentations.
• Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams.
• Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals.
• Analyzes event performance metrics and partner activation outcomes to inform future event strategies and report on impact.

Skills

Action oriented

Collaborative

Growth mindset

Learning agility

Planning forethought

Results oriented

Strategic mindset

Social media strategy

Content planning

Campaign management

Education

Bachelor’s Degree

3+ years events marketing

Tools

WordPress

HubSpot

Sprout Social

Major ad platforms

Job description

Highspring is seeking a Channel Marketing Manager – Events to lead end-to-end planning, execution, and optimization of event marketing across conferences, trade shows, webinars, and partner activations. This role drives brand visibility, lead generation, and customer engagement through impactful events and experiential marketing.

The ideal candidate will manage cross-functional teams, develop multi-channel strategies, and analyze performance to continuously improve programs.