Event Specialist

CERATIZIT USA; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

CERATIZIT USA is seeking a Marketing Event Specialist to plan and execute technical, customer-facing marketing experiences across the Americas. You will transform cutting tool expertise and customer use cases into engaging live events at tradeshows, regional shows, and CERATIZIT’s Charlotte Technical Center.

The role requires 4-8 years in industrial marketing/event planning, with strong communication and collaborative skills.

Qualifications

• Associate or bachelor’s degree in marketing, Communications, or a related discipline required.
• 4-8 years’ experience in a marketing communication, events planning, or similar role.
• Excellent communication skills (written and oral).
• Enthusiastic and collaborative attitude.
• Ability to prioritize and work independently.

Responsibilities

• Plan end-to-end execution of industrial trade shows and distributor events.
• Collaborate with product, engineering, and sales to define stories and messaging.
• Adapt global booth concepts to U.S. machining and customer needs.
• Develop events at CERATIZIT’s Charlotte Technical Center with hands-on demos.
• Build scalable event toolkits for distributor-led activities and ensure brand consistency.
• Track leads and ROI; use CRM for capture and follow-up.

Skills

Written and oral communication

Collaborative attitude

Prioritization

Independent work

MS Dynamics

Education

Associate or bachelor’s degree in marketing or communications

4-8 years experience in marketing communications or events

Job description

POSITION SUMMARY

The Marketing Event Specialist is responsible for planning and executing technical, customer-facing marketing experiences that support demand generation and sales enablement across the Americas. This role goes beyond logistics—it transforms cutting tool expertise, machining applications, and customer use cases into engaging live experiences at tradeshows, distributor events, and CERATIZIT’s Charlotte Technical Center. The ideal candidate has experience in industrial, manufacturing, or technical B2B environments and understands how to connect events with pipeline, content, and commercial outcomes.

RESPONSIBILITIES/DUTIES

Trade shows & Industry Events

• Own end-of-end execution of industrial trade shows (IMTS, regional shows, distributor events)
• Partner with product, engineering, and sales teams to define:
• Application stories
• Booth messaging aligned to go-to-market priorities
• Adapt global booth concepts to U.S. machining and customer expectations
• Ensure strong integration with digital campaigns, lead capture, and follow-up

Technical Center Events (Charlotte)

• Develop and execute events for customer demos, internal and external training events, and application workshops
• Work directly with engineers and application specialists to build hands-on experiences
• Design programs for:
• End users
• New product launches
• Turn technical content into structured, repeatable event formats

Distributor & Partner Engagement

• Build scalable event toolkits for distributor-led activities:
• Demo ideas
• Support joint events that bring distributors and end customers together
• Ensure consistency in brand, message, and commercial focus

Performance & ROI

• Track and report on:
• Leads generated
• Ensure proper use of CRM (MS Dynamics preferred) for lead capture and follow-up
• Continuously improving event performance based on data

EDUCATION AND/OR EXPERIENCE REQUIRED

• Associate or bachelor’s degree in marketing, Communications, or a related discipline required.
• 4-8 years’ experience in a marketing communication, events planning, or similar role.
• Excellent communication skills (written and oral)
• Enthusiastic and collaborative attitude
• Ability to prioritize and work independently.

TRAVEL REQUIREMENTS

Between 25% to 50% travel/overnight stays required – a valid drivers license is required. International trips maybe required.