Description
The Marketing Assistant plays an integral role in supporting Swan Analytical USA’s marketing and event initiatives, with a primary focus on the planning, coordination, and execution of tradeshows, conferences, and industry events across the United States. This position serves as a central point of coordination between marketing, sales, operations, and external vendors to ensure seamless execution and consistent brand representation.
This role requires a highly organized, detail-oriented individual who can manage multiple concurrent projects, anticipate needs, and proactively solve problems in a fast-paced environment. The ideal candidate is comfortable balancing logistical coordination with creative marketing support and is willing to travel to support onsite event execution.
Requirements
Tradeshow & Event Planning and Execution
- Support the end-to-end planning and execution of national and regional tradeshows, conferences, and industry events
- Develop and maintain detailed event project plans, timelines, and checklists to ensure all deadlines and deliverables are met
- Coordinate all event logistics including booth selection, registration, shipping and receiving, travel arrangements, and on-site services
- Serve as the primary point of contact for external vendors such as event organizers, freight carriers, booth builders, and promotional suppliers
- Prepare and organize all tradeshow materials including booth displays, signage, literature, giveaways, and technical equipment
- Oversee packing, shipping, tracking, and return of tradeshow materials to ensure timely delivery and cost efficiency
- Provide onsite event support including booth setup, teardown, and day-to-day operations (25–50% travel required, including occasional weekends)
- Troubleshoot and resolve onsite issues quickly and professionally to ensure a positive brand experience
Inventory & Asset Management
- Maintain accurate inventory of tradeshow materials, branded merchandise, promotional items, and marketing collateral
- Track usage, condition, and replenishment needs of all event-related assets
- Coordinate reordering and production of materials as needed while managing budgets and timelines
- Ensure all materials align with current brand standards and messaging
Marketing & Content Support
- Assist in the development, coordination, and scheduling of social media content related to tradeshows, conferences, product launches, and company initiatives
- Collaborate with internal stakeholders and external partners to produce marketing collateral including brochures, presentations, email campaigns, and digital assets
- Work closely with designers, printers, and vendors to ensure high-quality production and adherence to brand guidelines
- Provide administrative and executional support for broader marketing campaigns and sales enablement initiatives
- Assist in maintaining consistency of messaging and branding across all channels and materials
Event Performance Tracking & Reporting
- Track key performance metrics for tradeshows and events, including lead generation, attendance, engagement, and return on investment
- Compile and analyze post-event data to evaluate effectiveness and identify opportunities for improvement
- Prepare detailed post-event reports and summaries for marketing leadership and sales teams
- Maintain organized documentation of past events, learnings, and best practices
Internal Marketing & Employee Engagement
- Assist in planning and coordinating internal company events, celebrations, and team-building activities
- Support internal marketing initiatives that promote company culture, employee engagement, and organizational communication
- Help develop and distribute internal communications related to events, marketing campaigns, and company announcements
- Collaborate with HR and leadership teams on initiatives that enhance employee experience and brand culture
Preferred Skills & Qualifications
- Strong organizational and project management skills with exceptional attention to detail
- Proven ability to manage multiple projects, priorities, and deadlines simultaneously in a fast-paced environment
- Excellent written and verbal communication skills with the ability to interact professionally with internal teams and external partners
- Experience coordinating events, logistics, or vendor relationships is highly preferred
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); familiarity with marketing, design, or content tools (e.g., Canva, Adobe, or social media platforms) is a plus
- Self-motivated and proactive, with the ability to work independently while contributing to a collaborative team environment
- Strong problem-solving skills and adaptability, particularly in dynamic event settings
- Willingness and ability to travel (25–50%) for tradeshows and events, including occasional evenings and weekends
What We Offer
- Opportunity to grow within a global, technically driven organization with a strong industry reputation
- Hands-on experience managing and executing national-level tradeshows and industry events
- Exposure to diverse markets including industrial, municipal, and life sciences sectors
- Collaborative and supportive team environment with opportunities for professional development
- Competitive compensation and comprehensive benefits package