Event Sales Manager

Suburban Inns

Midland (MI)

On-site

USD 45,000 - 65,000

Full time

6 days ago
Be an early applicant
Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Hotel discounts
Paid time off
Health insurance
Flexible schedules
Holiday pay
Volunteer time off
Advancement opportunities
Maternity/paternity leave
EAP

Job summary

Holiday Inn Midland is seeking a full-time Event Sales Manager to drive new and repeat business through proactive outreach, bids, and strategic partnerships. You will network, negotiate, and book events, and partner with guests to plan catered functions that exceed expectations.

The role requires strong communication, outside sales experience, and knowledge of industry trends. You will work within Suburban Inns standards, coordinate bids and contracts, and collaborate with the Banquet team to

Qualifications

  • Requires ability to interpret/extract information and perform arithmetic functions.
  • Good communication skills are essential for guest interactions and sales.
  • Experience in outside sales and hotel sales is preferred.

Responsibilities

  • Solicit, negotiate and book new/repeat business by networking, prospecting, and outside sales calls.
  • Assist guests with planning catered functions and exceed their needs.
  • Prepare bids and negotiate terms with prospective clients; follow up on leads.
  • Develop group business and promote the property for rooms and event space.
  • Coordinate with Banquet Manager and kitchen to finalize menus and pricing.
  • Create and manage banquet contracts and function BEOs; arrange prompt payment.

Skills

Communication skills
Outside sales
Hotel sales experience

Education

High school diploma or equivalent

Job description

Holiday Inn Midland is a fast-paced, high-energy workplace, with endless opportunities for advancement. Come join the best team in the Hospitality Industry!

Looking for a FULL-TIME team member
Wage:

Flexible based on experience

Benefits Include:
  • Hotel and restaurant discounts
  • Earned Paid Time Off for ALL Team Members
  • Insurance (health, vision, dental, life) for full time Team Members
  • Flexible schedules (dependent on position)
  • Holiday Pay
  • 8 hours of paid volunteer time per year (must be accredited)
  • Advancement opportunities
  • 100% paid maternity/paternity or adoptionleave for those who qualify for FMLA
  • Employee Assistance Program (EAP) through Pine Rest (3 free counseling visits, online library, and access to legal, financial and elder care consultations)
Position Summary:

Responsible for performing Event Sales by soliciting, negotiating and booking new/repeat business by networking, prospecting, and outside sales calls. Responsible for assisting guests with planning special catered functions that exceed their needs. The Event Sales Manager must be knowledgeable of industry trends, procedures and practices, while following Suburban Inns and franchise standards and expectations.

Essential Functions:
  • Report to work in uniform presented professionally, neat, and clean
  • Greet all guests in a friendly, positive manner. Ask questions of guests and make personal connections to make them feel they are welcome and valued
  • Anticipate and meet the needs and expectations of our guests, then go one step further
  • Implement aggressive, on-going sales campaigns to alert potential guests of the hotel and sales capabilities
  • Continually explore and contact potential new sales sources according to Suburban Inns standards
  • Perform sales calls; Schedule calls/visits to assess on-going needs of prospective clients
  • Promote, advertise, and market the property (rooms/event space)
  • Develop group business (SMERF - Social, Military, Entertainment, Religious, Fraternal)
  • Build awareness in community by being involved in outside groups, civic boards, and community service organizations
  • Attend area wedding shows
  • Keep abreast of current events in the area (i.e. news outlets, google alerts, indeed) for prospective business
  • Respond to all leads, while preparing and presenting bids to potential clients
  • Attend Hilton training classes when needed as related to sales
  • Follow up on goals and action plans weekly to ensure hotels are building loyalty and increasing market share
  • Maintain current and accurate files for all sales
  • Compile and manage various sales and other reports detailing the operation of the department
  • Help guests plan special events including menus, entertainment, theme, decorations, and other aspects
  • Provide tours and offer suggestions in effort to sell the hotel/catering facilities for the occasion being planned
  • Work with the banquet cooks to determine selling prices, menus, and other details for catered events
  • Create and manage client banquet contracts, accept/process deposits, develop function BEO’s to include updates and changes as required by clients and arrange prompt payment for all events
  • Work with Banquet Manager on appropriate staffing needs based on the BEO and client needs
  • Inspect finished arrangements; may be present to oversee the actual greeting and serving of guests
  • Follow up with banquet client after each function to ensure expectations have been met and prospect future business
  • Handle all guest complaints according to Suburban Inns standards
  • Attend manager meetings to review policies and procedures, upcoming events, and continually develop sales strategies
  • Implement and monitor budget for the sales department, taking corrective action as necessary to help assure that financial goals are met
  • Implement and monitor the annual sales (marketing) plan
  • Follow all Suburban Inns processes
  • Rotate Manager on Duty shifts over the weekends for the hotel
  • Other duties as requested by management
Position Requirements:

Minimum Knowledge: Requires ability to interpret / extract information and / or perform arithmetic functions. May require typing, record keeping, or word processing. Have great communication skills.

Formal Education and Job-Related Experience: This position requires a minimum formal education of a high school degree or equivalent related experience. A minimum of 6 months doing outside sales, and 1 year of hotel job-related experience; hotel sales experience preferred.

License, Registration, and/or Certification Required: Clean, valid driver’s license, reliable transportation to be used on sales calls

Work Schedule:

Work regularly requires or varies between day, evening, night, holiday, and/or weekend assignments. Schedule varies according to business demands and needs.

Required Travel:

Position does require travel to other Suburban Inns properties, off-site meetings or client locations, sometimes overnight.

Uniform and Appearance Guidelines:

Uniform: Professional attire according to Suburban Inns guidelines

Appearance: Hair must be kept well-groomed. All facial piercings and tattoos that are not covered by a work uniform must be approved by management. Any tattoo that is deemed offensive to co-workers, guests, vendors or others in the workplace based on racial, sexual, religious, ethnic, or other characteristics or attributes of a sensitive or legally protected nature are not permitted and must remain covered or concealed at all times. This policy will be administered by the position’s supervisor, without regard to race, religion, age, sex, national origin, disability, height, weight, genetics, familial status, veteran status, and other protected characteristics. The Vice President of Operations has the authority to veto any decision made by the position’s supervisor.

We are a dynamic organization in a rapidly changing industry. Accordingly, the responsibilities associated with this job will change from time to time in accordance with business needs. More specifically, the incumbent may be required to perform additional and/or different responsibilities from those set forth above.

Get your free, confidential resume review.
or drag and drop your file here.
Similar jobs

Similar jobs worth comparing

Guest Service Manager - Hilton Garden Inn GR
Guest Service Manager - Hilton Garden Inn GR

Suburban Inns • Grand Rapids (MI)

On-site
USD 35,000 - 50,000
Hotel and restaurant discounts
Earned Paid Time Off
Health insurance for full time Team Members
+7
Guest Service Manager - Courtyard by Marriott, Holland
Guest Service Manager - Courtyard by Marriott, Holland

Suburban Inns • Holland (MI)

On-site
USD 42,000 - 62,000
Hotel discounts
PTO
Health insurance
+6
Guest Service Representative - Holiday Inn Express Grandville
Guest Service Representative - Holiday Inn Express Grandville

Suburban Inns • Grandville (MI)

On-site
Employee and Friends & Family hotel discounts
Earned Paid Time Off
Flexible schedules
+2
Housekeeper - Holiday Inn, Midland
Housekeeper - Holiday Inn, Midland

Suburban Inns • Midland (MI)

On-site
Hotel discounts
Restaurant discounts
Earned Paid Time Off
+8
Guest Service Representative - Courtyard by Marriott, Holland
Guest Service Representative - Courtyard by Marriott, Holland

Suburban Inns • Holland (MI)

On-site
USD 21,000 - 23,000
Hotel discounts for employee
Friends & Family discounts
Paid time off
+7
Inspector Housekeeping (Weekend Premium) - Holiday Inn, Midland
Inspector Housekeeping (Weekend Premium) - Holiday Inn, Midland

Suburban Inns • Midland (MI)

On-site
USD 30,000 - 40,000
Hotel and restaurant discounts
Earned Paid Time Off
Insurance for full-time Team Members
+5
Facilities Technician (Maintenance) - Holiday Inn Midland
Facilities Technician (Maintenance) - Holiday Inn Midland

Suburban Inns • Midland (MI)

On-site
USD 19,000 - 28,000
Hotel and restaurant discounts
Earned Paid Time Off for ALL Team Mem­
Health, vision, dental, life insurance
+5
Facilities Manager (Maintenance) - Hampton Inn Holland
Facilities Manager (Maintenance) - Hampton Inn Holland

Suburban Inns • Holland (MI)

On-site
USD 55,000 - 85,000
Discounts on hotel/restaurant
Paid time off
Health insurance
+9
Sales Manager
Sales Manager

GRAHAM HOTEL SYSTEMS INC • Ann Arbor (MI)

On-site
USD 70,000 - 90,000
Medical Insurance
Dental Insurance
Vision Insurance
+7
Dynamic Event Sales Manager - Hospitality Growth
Dynamic Event Sales Manager - Hospitality Growth

Suburban Inns • Midland (MI)

On-site
USD 45,000 - 65,000
Hotel discounts
Paid time off
Health insurance
+6