Event Marketing Specialist

FPT Americas; United States; Vor Ort; USD 55.000 - 90.000; Vollzeit

Zusammenfassung

FPT Americas is seeking a high-energy Event/Field Marketing Specialist to boost brand awareness and drive revenue growth through targeted marketing activities. You will organize events, manage logistics, generate leads with sales teams, and track ROI across campaigns.

The role requires 3–5 years of B2B marketing experience with at least 2 years in event/field marketing, a bachelor's degree, and up to 25% travel. Collaboration with global teams and partners is essential for regional success.

Qualifikationen

• 3-5 years of B2B marketing experience with at least 2 years in event/field marketing
• Bachelor's degree (or higher) in Marketing, Communications, Business or related field
• Ability to regularly lift and move up to 35 pounds
• Up to 25% travel
• Strong understanding of B2B demand gen and pipeline measurement
• Self-starter with strong organizational skills
• Excellent project management and communication skills

Aufgaben

• Co-create and execute regional and industry-focused event plans, budgets, and timelines
• Collaborate with content, digital, and partner marketing to execute on event priorities
• Develop marketing communications for social media and email to support attendees
• Develop presentations with sales and solutions teams aligned to business priorities
• Collaborate with the global marketing team to align messaging and branding
• Nurture vendor relationships and negotiate rates
• Measure and report on marketing-influenced pipeline, leads, and ROI
• Continuously optimize programs based on performance data

Kenntnisse

B2B marketing

Event marketing

Campaign management

Lead generation

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketing Cloud/Pardot

Jobbeschreibung

Reports to: Field Marketing Manager, FPT Americas

About the Role

We're seeking a high-energy, highly motivated Event/Field Marketing Specialist to help increase brand awareness and support overall revenue growth through targeted marketing activities.

In this hands-on role, you will be responsible for organizing events, managing logistics, collaborating with sales teams to generate leads, and tracking event ROI. Typical day-to-day tasks include coordinating vendors, developing event communications, working with cross-functional teams to align priorities, and ensuring seamless execution of B2B field marketing campaigns.

Your efforts will directly drive brand visibility and contribute to achieving our quarterly revenue targets, making a meaningful impact on the company’s success.

Key Responsibilities

Marketing Events

• Co-create and execute regional and industry-focused event project plans, budgets, and timelines
• Collaborate with team members across content, digital, and partner marketing to execute on event and marketing priorities
• Develop marketing communications plans for social media and email to support sales and solutions team members attending events
• Work closely with sales, solutions team members, partners and customers to develop presentations aligned with business priorities
• Partner with the global marketing team at FPT's headquarters in Vietnam to ensure alignment of corporate messaging and branding with local efforts
• Nurture positive vendor relationships and negotiate rates

Marketing Campaigns

• Utilize marketing intelligence platforms to support sales and regional marketing efforts
• Create and execute campaign content for demand generation and lead nurturing
• Support account-based marketing efforts
• Develop, track and manage event-related budgets
• Measure, track and report on marketing-influenced pipeline, leads, and ROI
• Continuously optimize programs based on performance data and feedback

Qualifications & Experience

Required

• 3-5 years of B2B marketing experience, with at least 2 years in event/field marketing
• Bachelor's degree (or higher) in Marketing, Communications, Business or closely related field, or equivalent professional work experience
• Ability to regularly lift and/or move up to 35 pounds
• Reliable transportation (if located in Atlanta)
• Up to 25% travel
• Strong understanding of B2B demand gen and pipeline measurement
• Self-starter with strong organizational skills
• Excellent project management and communication skills (verbal and written)
• Highly detail-oriented
• Proven ability to drive results while working with cross-functional teams
• Comfortable operating in a fast-paced, often ambiguous, remote environment

Preferred

• Background in IT services, consulting, SaaS, or enterprise tech
• Data-driven mindset with experience reporting on field marketing ROI
• Proficiency with Salesforce (Sales Cloud and Marketing Cloud/Pardot)

Actual base salary will be determined based on factors such as geographic location and the candidate's relevant experience.