Event Marketing Associate: B2B Trade Shows & Virtual Events

Sensor Tower; New York (NY); On-site; USD 70,000 - 88,000; Full time

Job summary

Sensor Tower is seeking an Event Associate to support planning and execution of owned events, trade shows, and conferences across the AMER and EMEA regions. You will take full ownership of tabletop events from planning through post-event follow-up.

Reporting to the Head of Event Marketing, you will assist with event logistics, onsite execution, reporting, and performance tracking, helping strengthen Sensor Tower’s brand presence. Some travel will be required.

Qualifications

• 1–3 years of experience in event planning and management, with a focus on B2B events preferred.
• Experience planning and executing successful events, from large conferences to intimate gatherings.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Knowledge of basic marketing concepts (messaging, branding, product marketing).
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Strong negotiation skills and vendor management experience.
• Ability to travel as needed (25% travel).

Responsibilities

• Support the Head of Event Marketing in executing event strategies aligned with objectives.
• Take ownership of tabletop events from planning, logistics, collateral, swag, and follow-up.
• Tailor event email templates for pre- and post-event communications.
• Support owned, partner, virtual, and third-party events, including conferences and trade shows.
• Coordinate travel and accommodations for onsite teams.
• Maintain event collateral and swag across offices.
• Track lead data, ROI, and reporting per event.
• Manage timelines, budgets, vendors, and planning documents.

Skills

Event planning

Project management

Communication

Cross-functional collaboration

Budgeting

Vendor management

Travel coordination

Marketing alignment

Job description

Sensor Tower is seeking an Event Associate to support planning and execution of owned events, trade shows, and conferences across the AMER and EMEA regions. You will take full ownership of tabletop events from planning through post-event follow-up.

Reporting to the Head of Event Marketing, you will assist with event logistics, onsite execution, reporting, and performance tracking, helping strengthen Sensor Tower’s brand presence. Some travel will be required.