Global B2B Event Marketing Coordinator

Sensor Tower; New York (NY); On-site; USD 52,000 - 68,000; Full time

Job summary

Sensor Tower is seeking an Event Associate to help plan and execute owned events, trade shows, and conferences across AMER and EMEA. You will take full ownership of tabletop events and collaborate with sales and marketing to maximize impact and growth.

The role reports to the Head of Event Marketing and includes travel, logistics, and post-event follow-up to strengthen brand presence in the market.

Qualifications

• 1-3 years of experience in event planning and management, with a focus on B2B events preferred.
• Experience planning and executing successful events, from large conferences to intimate gatherings.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Knowledge and understanding of basic marketing concepts (messaging, branding, product marketing).
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Strong negotiation skills and experience managing vendor relationships.
• Ability to travel as needed to support event execution - 25% travel required across AMER and EMEA.

Responsibilities

• Support the Head of Event Marketing in executing event strategies aligned with business objectives and broader marketing goals.
• Take ownership of tabletop events, including planning, logistics, collateral, swag, shipping, setup requirements, and pre and post-event follow-up.
• Experience tailoring event email templates for pre- and post-event communications with customers and prospects.
• Support owned, partner, virtual, and third-party events, including summits, dinners, happy hours, webinars, trade shows, and conferences.
• Coordinate travel and accommodations for onsite teams of 10 or more.
• Maintain event collateral, tabletop materials, and swag inventory across the Los Angeles, New York, and London offices.
• Follow pre-event and post-event processes to support lead tracking, data accuracy, ROI measurement, and reporting.
• Manage event timelines, budgets, vendors, communications, and planning documents.
• Partner with sales, marketing, and product teams to align event goals, campaigns, messaging, and business opportunities.
• Support onsite execution, including setup, registration, team coordination, and breakdown.
• Support the Head of Event Marketing on larger events and strategic initiatives.
• Collaborate with sales teams to identify key events and opportunities for business development.
• Track and monitor event spending and costs to ensure events stay within budget.
• Partner with the Head of Event Marketing to maintain comprehensive event planning documents, including planning spreadsheets, pre-production decks, copy documents, nomination/lead trackers, and other essential materials, ensuring clarity and accessibility for all team members.

Skills

Project management

Communication

Cross-functional collaboration

Negotiation

Travel readiness

Tools

Splash

Marketo

Salesforce

Popl

Navan

GitHub

Ramp

Job description

Sensor Tower is seeking an Event Associate to help plan and execute owned events, trade shows, and conferences across AMER and EMEA. You will take full ownership of tabletop events and collaborate with sales and marketing to maximize impact and growth.

The role reports to the Head of Event Marketing and includes travel, logistics, and post-event follow-up to strengthen brand presence in the market.