Event Experience Strategy Lead

Shepard; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Shepard is seeking an Event Strategy Manager who translates audience insights into compelling event strategies for strategic accounts. You will develop themes, attendee journeys, sponsorship opportunities, and experiential concepts that boost engagement and deliver measurable value for clients, attendees, and sponsors.

The role requires collaboration with Sales, Account Production, Concept Design, and Marketing to ensure concepts are executed as intended; you will translate data into immersive

Qualifications

• 3-5 years in experience design, event creative, event production, event marketing, or related experience.
• Demonstrated ability to translate audience data and event insights into creative strategy, activations, and environments.
• Experience supporting creative or experience deliverables across multiple accounts or projects at the same time.
• Experience contributing to new business pitches, RFPs, or proposals strongly preferred.
• Creative, solution-oriented problem solver with strong strategic and analytical thinking.
• Strong organizational skills and excellent attention to detail.
• Excellent communication and interpersonal skills; dynamic presenter to audiences of all levels—internal teams, executives, and clients.
• Ability to communicate creative ideas visually; comfortable building and presenting ideation decks and concept visuals.
• Collaborative team player who thrives in a fast-paced, cross-functional environment.
• Proficiency with Canva, Adobe Creative Suite, AI-powered tools, presentation software, and Microsoft Office applications.
• Commitment to staying current on event experience, audience engagement, and industry trends.

Responsibilities

• Strategic Account and Creative Strategy Support for assigned portfolio; align concepts with client objectives.
• Translate data and insights into creative experiences for events.
• Develop attendee journeys, floor plans, activations, and sponsorships that resonate with audiences.
• Present experience concepts using visual storytelling and decks for internal and client audiences.
• Collaborate with production, sponsorship, and Concept Design teams to ensure execution matches approved concepts.
• Manage experience deliverables and timelines to meet deadlines.
• Contribute to RFP responses, pitches, and proposals with experience-focused solutions.

Skills

Experience design

Event production

Strategic thinking

Creative strategy

Audience data analysis

RFP/pitches

Collaboration

Canva

Adobe Creative Suite

AI-powered tools

Presentation skills

Microsoft Office

Education

Bachelor's degree in Experience Design, Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

AI-powered tools

Presentation software

Microsoft Office

Job description

Shepard is seeking an Event Strategy Manager who translates audience insights into compelling event strategies for strategic accounts. You will develop themes, attendee journeys, sponsorship opportunities, and experiential concepts that boost engagement and deliver measurable value for clients, attendees, and sponsors.

The role requires collaboration with Sales, Account Production, Concept Design, and Marketing to ensure concepts are executed as intended; you will translate data into immersive