Experiential Event Strategy Lead

Shepard; Orlando (FL); On-site; USD 70,000 - 95,000; Full time

Job summary

Shepard in Orlando, FL seeks an Event Strategy Manager to transform insights into creative event strategies, experience designs, and engagement activations for strategic accounts.

This role blends strategic thinking with creative execution to craft themes, attendee journeys, sponsorship opportunities, and experiential concepts that drive engagement and deliver measurable value for clients, attendees, and sponsors.

Qualifications

• 3–5 years in experience design, event creative, event production, event marketing, or related field
• Ability to translate audience data and event insights into creative strategy, activations, and environments
• Experience supporting creative or experience deliverables across multiple accounts or projects at the same time
• Experience contributing to new business pitches, RFPs, or proposals strongly preferred
• Creative, solution-oriented problem solver with strong strategic and analytical thinking

Responsibilities

• Support strategic accounts by aligning experience concepts with client business objectives
• Translate data, insights, and audience research into creative experiences and activations
• Develop and present experience concepts using visual storytelling and design assets
• Collaborate with production, sponsorship, and design teams to realize approved concepts
• Contribute to RFP responses, pitches, and client proposals with actionable recommendations

Skills

Experience design

Creative strategy

Audience research

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree in Experience Design, Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

AI-powered tools

Microsoft Office

Job description

Shepard in Orlando, FL seeks an Event Strategy Manager to transform insights into creative event strategies, experience designs, and engagement activations for strategic accounts.

This role blends strategic thinking with creative execution to craft themes, attendee journeys, sponsorship opportunities, and experiential concepts that drive engagement and deliver measurable value for clients, attendees, and sponsors.