Experiential Strategy Lead

Shepard Exposition Services; Houston (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Shepard Exposition Services seeks an Event Strategy Manager to transform insights into engaging event strategies and attendee journeys. You will collaborate with Sales, Production, Concept Design, and Marketing teams to deliver creative concepts, sponsorship opportunities, and measurable client value.

The role emphasizes data-driven design, innovative experiences, and excellence in communication, with a focus on multiple accounts and fast-paced execution.

Qualifications

• Bachelor’s degree in Experience Design, Marketing, Communications, or related field.
• 3–5 years in experience design, event creative, or related roles.
• Ability to translate audience data into creative strategy and activations.
• Experience supporting multiple accounts or projects concurrently.
• Strong strategic, analytical thinking and solution orientation.

Responsibilities

• Translate insights into creative event strategies and attendee journeys.
• Collaborate with Sales, Production, Concept Design, and Marketing teams.
• Develop experience concepts, decks, and journey maps for clients.
• Support new business pitches with compelling experiential solutions.
• Define success metrics and drive continuous improvement.

Skills

Strategic thinking

Creative problem solving

Excellent communication

Presentation skills

Cross-functional collaboration

Data-to-insight translation

Education

Bachelor-level degree in Experience Design, Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

AI-powered tools

Presentation software

Microsoft Office

Job description

Shepard Exposition Services seeks an Event Strategy Manager to transform insights into engaging event strategies and attendee journeys. You will collaborate with Sales, Production, Concept Design, and Marketing teams to deliver creative concepts, sponsorship opportunities, and measurable client value.

The role emphasizes data-driven design, innovative experiences, and excellence in communication, with a focus on multiple accounts and fast-paced execution.