The Event Center Director is a full-time position primarily based at the L. Carlton Tyson Ascend704 Coworking Entrepreneurship Center in Monroe, NC. Under the direction of the Executive Director of the Services Corporation, the Event Center Director provides strategic leadership for the sales, marketing, operations, and financial performance of the Ascend704 Event Center and Rooftop Terrace. This position is responsible for generating new business, cultivating client relationships, managing venue operations, leading event execution, supervising event staff, and delivering exceptional customer experiences that establish Ascend704 as the region’s premier destination for corporate meetings, conferences, trainings, nonprofit events, receptions, and community events.
As the department grows, the Event Center Director will build and lead a high-performing event services team. During the initial launch period, the Director will personally manage many aspects of sales, planning, and event execution while establishing the systems, processes, and relationships necessary for long-term success.
- Demonstrated ability to work independently, exercise sound judgment, and thrive in an entrepreneurial, fast-paced environment where systems and processes continue to evolve.
- Excellent written and verbal communication skills, including strong listening and questioning abilities.
- Ability to make sales presentations.
- Excellent organizational and follow-up skills.
- Ability to manage multiple tasks simultaneously.
- Ability to solve problems quickly and effectively.
- Contract administration and vendor negotiations.
- Comprehensive Benefits Package to include health insurance with the NC State Health Plan for Teachers and State Employees, retirement benefits through the NC Retirement System, Paid Time Off, and a supplemental cafeteria plan.
Sales & Business Development
- Develop and implement strategies to achieve annual event booking and revenue goals.
- Prospect for new business through networking, cold calling, community outreach, referrals, and strategic partnerships.
- Negotiate contracts and close event bookings.
- Maintain an active sales pipeline within the organization’s CRM .
- Develop repeat business through outstanding customer relationships.
Client Experience
- Serve as the primary point of contact for clients from initial inquiry through planning, logistics, event execution, and post-event follow-up.
- Conduct venue tours and prepare customized proposals.
- Prepare, review, negotiate, and administer event agreements in accordance with organizational policies and procedures.
- Coordinate timelines, floor plans, catering, AV, room setup, security, and event logistics.
- Conduct post-event evaluations and solicit client feedback.
- Build long‑term relationships that generate repeat business.
Event Operations
- Oversee the scheduling, booking, and operation of the Event Center and Rooftop Terrace.
- Ensure spaces are presentation‑ready and maintained to the highest standards.
- Coordinate with Security, Facilities, IT, housekeeping, and other College departments and/or contracted vendors.
- Ensure compliance with safety procedures, contracts, insurance requirements, and applicable policies.
- Develop and maintain standard operating procedures.
Marketing
- Collaborate with the Executive Director and marketing team to promote the Event Center through digital marketing, social media, community partnerships, and promotional campaigns.
- Identify opportunities to increase market visibility and brand awareness.
- Serve as the primary liaison with the exclusive catering partner(s) and other approved event vendors.
- Oversee vendor agreements, service quality, and operational coordination.
- Evaluate vendor performance and recommend improvements.
- Manage rental inventory and event‑related purchasing.
- In collaboration with the Executive Director, develop annual revenue projections and operating budgets.
- Monitor financial performance of the Event Center.
- Prepare reports on bookings, revenue, utilization, sales activity, and customer satisfaction to support organizational decisions.
- Recommend pricing, packages, and promotional strategies to maximize revenue while remaining competitive in the marketplace.
- Ensure deposits, payments, contracts, and final billing are completed accurately.
- Review event profitability and identify opportunities to improve margins.
Leadership
- Initially serve as a hands‑on leader, personally managing event sales, planning, and execution while building the operational foundation for the Event Center. As the operation grows, recruit, train, schedule, supervise, coach, and evaluate full‑time, part‑time, and contracted event staff.
- Develop, implement, and continuously refine operational procedures, service standards, and workflows to support a growing event operation.
Other
- Other duties as assigned.
Required Qualifications
- Associate’s degree from an accredited institution in Hospitality Management, Communications, or closely related field.
- Minimum of three years of progressively responsible experience in event management, hospitality, conference services, venue operations, hotel sales, catering sales, or related field.
- Experience managing multiple concurrent events and supervising employees or contracted staff.
- Experience managing budgets.
- Experience using customer relationship management ( CRM ) and event management software.
- Ability to work a flexible schedule, including evenings and weekends based on event needs.
Preferred Qualifications
- Bachelor’s degree from an accredited institution in Hospitality Management, Communications or closely related field.
- Event planning certification(s).
- Experience managing food and beverage partnerships.
Physical Demands
- Standing for long periods of time.
- Moving tables and chairs as needed.
- Lifting up to 30-50 pounds.
Special Conditions Eligibility Summary
South Piedmont Community College provides equal employment opportunities to all applicants and employees based on job related criteria without reference to race, color, national origin, religion, gender, age, disability, genetic information, or any other legally protected classification. Applicants are requested to complete questions at the end of the online application process that are strictly voluntary. Answers to these questions will not be provided to the hiring manager, selection committee, or any other employees of South Piedmont other than the Human Resources Office. The Human Resources Office uses this information to maintain accurate confidential records on the composition of each applicant pool. If you require accommodation due to a disability in order to complete the application process, please make your request to the Human Resources Office.
Supplemental Questions
- * Is there any reason known to you why you might be unable to perform consistently and promptly any of the job duties? If Yes, please explain.
(Open Ended Question)
- * Have you ever been discharged or asked to resign from a position? Yes/No. If Yes, please explain.
(Open Ended Question)
- * Have you ever been convicted of a crime that has required you either by North Carolina law or any other state or federal law to register as a sex offender?
- * Do you have an Associate’s degree or higher from an accredited institution in Hospitality Management, Communications, or closely related field?
- * Do you have a minimum of three years of progressively responsible experience in event management, hospitality, conference services, venue operations, hotel sales, catering sales, or related field?
- * Do you have experience with: Managing multiple concurrent events and supervising employees or contracted staff, managing budgets, and using customer relationship management (CRM) and event management software?
- Yes, I have experience with all three.
- No, my experience is different.
- * Do you have the ability to work a flexible schedule, including evenings and weekends based on event needs?