Estate Tasting Room & Sales Leader

jacksonfamilywines; Santa Rosa (CA); On-site; USD 37,000 - 47,000; Full time

Benefits offered by this job

Health benefits

401k with employer match

Generous paid time off

Volunteer time off

Learning & development

Mental health support

Wine discounts

Job summary

Jackson Family Wines is seeking an Estate Assistant Manager to support Matanzas Creek winery operations and lead a high-performing tasting room team. You will drive direct sales, guest experiences, and staffing development while aligning with brand standards.

The role emphasizes leadership, event planning, and budget-conscious hospitality, with opportunities to recruit and train top talent. Equal opportunity employer committed to diversity.

Qualifications

• 3+ years related experience in retail, sales, or tasting room management.
• Proven track record in direct sales, leading and growing the business.
• Able to work a flexible schedule including weekends.
• Competency in Microsoft Office, including Excel, Word, and Outlook.
• Ability to utilize Point of Sales software and ERP software as needed.
• Knowledge of merchandising wine and non-wine items.
• Must be fluent in English.
• Able to stand and walk for long periods of time and lift up to 50 pounds repeatedly.

Responsibilities

• Supports all aspects of tasting room operations: sales plans, initiatives, customer service, inventory accuracy, cash reconciliation, shipping orders, profitability, staff hiring, training and development, and local hospitality events.
• Provides clearly communicated performance goals under direction from the Estate Manager and manages estate team’s direct selling initiatives via email, phone, and text.
• Coaches and develops Estate team members to represent the highest level of expertise available in the wine industry with an emphasis on customer service, wine education, hospitality, and sales skills.
• Promotes the winery and develops solid client base of top tier collectors by planning and executing events and outreach strategies, which may include travel away from the Estate.
• Evaluates effectiveness of programs by performing periodic reviews and regularly auditing customer feedback.
• Executes hospitality events and visitor programs in a manner that is well organized, within budget and consistent with winery image.
• Partners with Brand Marketing Teams and all other cross-functional teams in annual budget planning process to establish case volume and revenue sales targets.
• Provide ideas and support for development of retail advertising and annual promotional plans.

Skills

Retail management

Direct sales

Flexible schedule

Customer service

English fluency

Physical stamina

Tools

Microsoft Office Suite

POS software

ERP software

Job description

Jackson Family Wines is seeking an Estate Assistant Manager to support Matanzas Creek winery operations and lead a high-performing tasting room team. You will drive direct sales, guest experiences, and staffing development while aligning with brand standards.

The role emphasizes leadership, event planning, and budget-conscious hospitality, with opportunities to recruit and train top talent. Equal opportunity employer committed to diversity.