Esports Brand Marketing Manager - Sports

Electronic Arts; Orlando (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Join a leading entertainment company as a brand marketing manager for EA SPORTS. You'll lead integrated marketing campaigns, manage relationships with external partners, and drive engagement for the esports brand. This role offers a chance to be part of a creative team that shapes the future of gaming.

Benefits

Healthcare

Mental Health Support

Retirement Plans

Paid Leave

Family Support

Qualifications

• Mid-level experience in campaign or brand management.
• Experience managing external agencies and production partners.

Responsibilities

• Author and execute integrated marketing campaigns to drive brand awareness.
• Manage campaign milestone deliverables and lead multi-channel campaign execution.

Skills

Campaign Management

Brand Management

Copywriting

Design Judgement

Education

Mid-level Experience

Job description

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

We're looking for a passionate brand marketing manager to join us at EA SPORTS. The esports brand marketing manager will be an important contributor to the esports brand marketing team, delivering integrated campaigns from end-to-end that excite and engage audiences. You report to the esports brand marketing manager.

Responsibilities:

• As campaign manager, you will be responsible for authoring and executing integrated marketing campaigns to drive brand awareness, grow our fanbase, and engage existing fans.
• You will partner with the Franchise Brand team and lead the development of go-to-market strategy for EA American Football esports.
• Develop strong relationships and manage creative and social agencies, production partners, and other external partners.
• Lead the end-to-end non-live content production process, including brand asset production.
• Coordinate with external agencies and oversee management of social media operations and content calendar for Madden esports channels.
• Manage campaign milestone deliverables and lead multi-channel campaign execution.
• Track campaign performance to identify growth opportunities and adjust strategies accordingly.
• Ensure marketing materials follow brand guidelines.
• Use data and insights to track performance and generate reports.

Qualifications:

• Mid-level experience in campaign or brand management.
• Experience managing external agencies and production partners.
• Strong copywriting skills and a keen eye for design to judge creative objectively.
• Knowledge of Madden and/or Madden Championship Series ecosystem is a bonus.
• Experience working in major live entertainment events is a bonus.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations worldwide, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. We foster environments that bring out your potential, support learning, and encourage growth.

Our benefits programs emphasize physical, emotional, financial, career, and community wellness, tailored to local needs, including healthcare, mental health support, retirement plans, paid leave, family support, and more. We are committed to equal opportunity employment and workplace accommodations for individuals with disabilities.