Esports Brand Marketing Manager - Sports

Electronic Arts (EA); Orlando (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in gaming is seeking an Esports Brand Marketing Manager to drive brand awareness and engage fans through integrated marketing campaigns. The role involves managing external partners, executing campaigns, and using data insights for strategy adjustments. Join a creative team that values adaptability and innovation.

Benefits

Healthcare

Mental Well-being Support

Retirement Savings

Paid Time Off

Family Leaves

Qualifications

• Mid-level experience in campaign and brand management.
• Experience managing external agencies and production partners.

Responsibilities

• Author and execute integrated marketing campaigns.
• Manage campaign milestone deliverables and lead execution.
• Track campaign performance and adjust strategies.

Skills

Campaign Management

Brand Management

Copywriting

Design Skills

Job description

Esports Brand Marketing Manager - Sports

Join to apply for the Esports Brand Marketing Manager - Sports role at Electronic Arts (EA).

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

We're looking for a passionate brand marketing manager to join us at EA SPORTS. The esports brand marketing manager will be an important contributor to the esports brand marketing team, delivering integrated campaigns from end-to-end that excite and engage audiences. You report to the esports brand marketing manager.

Responsibilities

1. Author and execute integrated marketing campaigns to drive brand awareness, grow our fanbase, and engage existing fans.
2. Partner with Franchise Brand team and lead the development of go-to-market strategy for EA American Football esports.
3. Develop strong relationships and manage creative and social agencies, production partners, and other external partners.
4. Lead the end-to-end non-live content production process, including brand asset production.
5. Coordinate with external agencies and oversee management of social media operations and content calendar for Madden esports channels.
6. Manage campaign milestone deliverables and lead multi-channel campaign execution.
7. Track campaign performance to identify growth opportunities and adjust strategies accordingly.
8. Ensure creative marketing material follows brand guidelines.
9. Use data and insights to track overall performance and reporting.

Qualifications

1. Mid-level experience in campaign management and/or brand management.
2. Experience managing external agencies and production partners.
3. Excellent copywriting skills and a strong eye for design to judge creative objectively.
4. Knowledge of Madden and/or Madden Championship Series ecosystem is a bonus.
5. Experience working in major live entertainment events is a bonus.

About Electronic Arts

EA values adaptability, resilience, creativity, and curiosity. We offer opportunities across our extensive portfolio of games and experiences worldwide. Our benefits programs support physical, emotional, financial, career, and community wellness, tailored to local needs, including healthcare, mental well-being support, retirement savings, paid time off, family leaves, and more.

Electronic Arts is an equal opportunity employer. Employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We also consider qualified applicants with criminal records and provide workplace accommodations for individuals with disabilities.