Equipment Regional Sales Manager

Yellowhouse Machinery; Sand Springs (OK); On-site; USD 90,000 - 150,000; Full time

Job summary

Yellowhouse Machinery seeks an experienced Equipment Regional Sales Manager to lead and develop a team of Sales Representatives across Oklahoma and nearby markets. You will drive revenue growth, manage performance, and align regional initiatives with corporate goals.

Responsibilities include coaching, territory planning, and executing regional strategies to expand market share while maintaining high customer satisfaction and collaboration with cross-functional teams.

Qualifications

• Proven ability to lead and motivate a sales team within a regional territory.
• Strong understanding of equipment markets and customer buying behavior.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Lead and manage a team of Equipment Sales Representatives within the assigned region.
• Establish sales goals, performance expectations, and KPIs.
• Monitor performance and provide coaching and development.
• Conduct ride-alongs, customer visits, and territory reviews to drive growth.
• Develop and execute regional sales strategies to achieve revenue and profitability objectives.
• Build relationships with key customers, contractors, municipalities, and industry stakeholders.

Skills

Sales Leadership

Team Management

Strategic Planning

CRM Proficiency

Communication

Travel Ready

Negotiation

Tools

CRM systems

MS Office

Job description

The Equipment Regional Sales Manager is responsible for leading, coaching, and developing a team of Equipment Sales Representatives across an assigned territory. This position drives revenue growth, market share expansion, and customer satisfaction through strategic sales leadership, relationship management, and execution of company sales initiatives. The Regional Sales Manager serves as a key link between dealership leadership and the sales team, ensuring alignment with company goals while fostering a culture of teamwork, integrity, perseverance, as well as accountability and continuous improvement.

Key Responsibilities

• Lead and manage a team of Equipment Sales Representatives within the assigned region.
• Establish sales goals, performance expectations, and key performance indicators (KPIs).
• Monitor individual and team performance, providing regular coaching and development.
• Conduct ride-alongs, customer visits, and territory reviews to support sales growth.
• Develop and execute regional sales strategies to achieve revenue and profitability objectives.
• Drive market share growth across all product lines.
• Build and maintain strong relationships with key customers, contractors, municipalities, and industry stakeholders.
• Identify market trends, competitive activity, and emerging business opportunities.
• Assist sales representatives with major account development and large equipment transactions.
• Support customer retention initiatives and ensure a high level of customer satisfaction.

Team Development

• Maintain a regular cadence of weekly one-on-one meetings and team meetings in accordance with the Yellowhouse Sales Leadership Playbook.
• Recruit, train, and onboard new sales personnel.
• Mentor team members on prospecting, sales process execution, negotiation, and account coverage.
• Foster a culture of accountability, collaboration, and professional growth.
• Conduct regular performance reviews and development planning.

Operational Excellence

• Maintain accurate sales forecasting and pipeline management.
• Ensure CRM and sales reporting systems are utilized consistently and effectively.
• Collaborate with Product Support, Parts, Service, Rental, and Operations teams to deliver complete customer solutions.
• Manage regional sales expenses and budgets responsibly.

Strategic Planning

• Participate in annual business planning and budgeting processes.
• Develop territory coverage plans to maximize market penetration.
• Recommend inventory needs based on market demand and sales forecasts.
• Support company initiatives, promotions, and manufacturer programs.

Qualifications

Knowledge, Skills & Abilities

• Proven ability to lead and motivate a sales team.
• Strong understanding of equipment markets, customer buying behavior, and competitive landscapes.
• Excellent communication, negotiation, and presentation skills.
• Ability to analyze sales data and develop actionable business strategies.
• Strong organizational and time management skills.
• Proficiency with CRM platforms and Microsoft Office Suite.
• Valid driver's license with the ability to travel extensively throughout the assigned territory.

Physical Requirements

• Ability to travel frequently throughout the region.
• Ability to work in office, shop, and outdoor jobsite environments.

Success Measures

• Achievement of regional sales revenue and profitability goals.
• Market share growth within assigned territory.
• Sales team development and retention.
• Customer satisfaction and retention metrics.
• Forecast accuracy and CRM compliance.

Reporting Structure

• Reports To: Director of Sales
• Direct Reports: Equipment Sales Representatives within assigned region

Or a few other strong options:

Compensation

Competitive pay based on experience, qualifications, and skill set.

Regional Coverage

This role will oversee and support operations across all Oklahoma locations, as well as Amarillo, Wichita Falls, and Dalhart.