Regional Sales Manager

ASCO Equipment; Oklahoma City (OK); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Profit sharing

Paid holidays

Sign-on bonus

Job summary

ASCO Equipment in Oklahoma City seeks a Regional Sales Manager to lead the construction equipment sales team and drive revenue growth across the region. The role focuses on mentoring sales reps, developing markets, and aligning activities with the company’s strategic goals.

The ideal candidate will have a proven sales track record, 5+ years of dealership experience, and strong presentation and CRM skills. A valid driver's license is required as the role covers multiple markets within Oklahoma.

Qualifications

• Bachelor’s degree required or equivalent experience.
• Five years of dealership sales experience preferred.
• Strong presentation and communication skills.

Responsibilities

• Lead and mentor Equipment Sales Representatives in the region.
• Forecast region goals and drive revenue growth.
• Develop markets and align sales with company strategy.
• Collaborate with marketing to promote plans and CRM usage.

Skills

Sales leadership

Presentation skills

CRM software

Proficient computer skills

Driver's license

Education

Bachelor’s degree

Tools

CRM software

Job description

Associated Supply Company (ASCO) has a career opening for a Regional Sales Manager for our Construction Equipment operation in Oklahoma City, Ok. We are seeking a high-energy and ambitious individual with a demonstrated history of sales success, and a passion for excellence.The qualified person will be ready to support the growth targets for the Region through exceptional customer service and sales initiatives. The Regional Sales Manager will be instrumental in supporting the region to reach its business plan through profitable revenue generation. Primary responsibility is to inspire and proactively assist the Sales Representatives within the region in meeting and exceeding their revenue and profitability goals for their assigned area. The Regional Sales Manager will coordinate with the Vice President of Sales, Region Vice President, and Branch Managers to develop new markets, understand market trends, benchmark competition, and analyze other matters affecting the company. In addition, this role will work to align Sales Coordinator activities, goals, and objectives with the Sales Representatives. The position is based in Oklahoma City and the region of responsibility includes the surrounding markets in Oklahoma. ASCO is a 3rd generation family-owned and operated construction equipment dealership with a network of 27 locations across the states of Texas, Oklahoma and New Mexico. Our goal is to develop and maintain customer relationships that result in high levels of revenue, market share, and customer satisfaction.

We offer exceptional compensation and benefits, uncapped commissions, 401K, profit sharing and employee children’s college scholarship fund, incentives for performance, training, and opportunity for advancement - all in a culture that appreciates and rewards excellence, a positive attitude, and integrity.

Responsibilities will include:

• Hire, develop, train, and monitor the performance of Equipment Sales Representatives.
• Forecast goals and objectives for the Region and achieve them.
• Assist managers and individual Sales Representatives in setting aggressive yet realistic monthly goals and objectives and provide the support to meet these goals.
• Ensure proper follow-up of all potential buyers by supporting Sales Representatives in developing, implementing, and monitoring a prospecting and sales process.
• Provide coaching and guidance to Sales Representatives via "ride alongs", evaluation forms, territory management, reviewing call logs, and monthly feedback report cards.
• Assist the Branch Manager with establishing sales territories, goals, and forecasts for Sales Representatives within the region.
• Work with the Marketing Department to develop and implement marketing plans which promote new and repeat business.
• Promote efficient and optimal use of CRM automation tools and utilizes other system resources and tools for tracking and monitoring the performance vs. goals and forecast.
• Build a culture of meeting & exceeding customer expectations with the ASCO Difference & ASCO Core Values being the backbone.

Basic Qualifications:

• Bachelor’s degree from a four-year college or university. Relevant work experience to be considered an offset.
• Five years of dealership experience is preferred but not required.
• The ideal candidate will have proven presentation skills and demonstrate effective sales orientation
• Proficient computer skills.
• Must possess a current and valid appropriate driver's license with a driving record that meets the insurability guidelines set forth by the company’s insurance carrier.

Why Join Team ASCO?

Compensation & Benefits:

• Quarterly Tool Allowance, Safety boot allowance, and uniforms/coats provided
• Paid Training & Advancement Opportunities
• 100% employer-paid health insurance, 401(k) + profit sharing, and paid holidays
• Sign-on bonus available, with amount based on qualifications and experience.

Unique Perks:

• ASCO Children’s Education Program: Financial assistance for employees' children pursuing higher education

Our Core Values:

• Honor God
• Develop People
• Pursue Excellence
• Grow Profitably

Be Part of Something Bigger

At ASCO, we’re not just servicing equipment – we’re offering a career with a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you’re a results-driven professional with a passion for solving challenges, we want you on our team.

ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.