Enterprise Solutions Marketing Manager

Baseten; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation and equity

Medical, dental, vision for employee &

Flexible PTO including Winter Break

Paid parental leave

401(k) plan

Exposure to ML startups

Job summary

Baseten is seeking a Solutions Product Marketing Manager to define and own the up-market, enterprise go-to-market strategy across Financial Services, Health & Life Sciences, and other industries. You’ll partner with sales, product marketing, demand gen, and leadership to build a scalable enterprise motion from a greenfield starting point.

You’ll create ICPs, messaging, and collateral, own ABM experiments with demand gen, and design onboarding programs for Industries AEs to accelerate complex

Qualifications

• 6+ years in product marketing, solutions marketing, or a related GTM function, ideally at a technical or infrastructure company.
• Experience building enterprise or vertical go-to-market motions — ICP definition, buyer journey mapping, and full-funnel sales collateral.
• Comfort translating technical, infrastructure-heavy concepts (inference, self-hosted deployment, TCO/ROI) into narratives for both technical buyers and non-technical stakeholders like legal, finance, and procurement.
• Track record designing and running sales enablement or onboarding programs for technical sellers.
• Strong cross-functional coordination skills — you can pull together sales, customer marketing, demand gen, and executives around a shared plan.
• Comfortable owning execution as well as strategy: landing pages, decks, one-pagers, and written content, not just frameworks.
• Thrives in ambiguity — this role is about building the enterprise motion from a fairly blank slate.

Responsibilities

• Enterprise Deal Playbook & Buyer Enablement — pricing guides, BOMs, TCO/ROI guides, landing pages, and event collateral mapped to buyer journey.
• Maintain asset system with clear ownership, last-updated dates, and refresh cadence.
• Develop industry-specific event concepts featuring anchor customers and AI-native accounts for credibility with target exec audiences.
• Vertical GTM & Industry Go-to-Market Kits — create ICP/positioning frameworks and industry landing pages, extrapolating from early AI-native accounts to larger enterprise targets.
• Design and help launch ABM experiments in partnership with demand gen.
• Industries AE Enablement & Onboarding — onboarding content, certifications, customer-grounded scenarios, AE-ready enablement motion.

Skills

Product marketing

Solutions marketing

GTM function

Job description

Baseten is seeking a Solutions Product Marketing Manager to define and own the up-market, enterprise go-to-market strategy across Financial Services, Health & Life Sciences, and other industries. You’ll partner with sales, product marketing, demand gen, and leadership to build a scalable enterprise motion from a greenfield starting point.

You’ll create ICPs, messaging, and collateral, own ABM experiments with demand gen, and design onboarding programs for Industries AEs to accelerate complex