Enterprise Product Marketing Manager

Keyfactor; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Second Fridays off

Parental Leave

Wellbeing resources

Volunteer days off

Dedicated culture ambassadors

DEIB initiatives

Job summary

Keyfactor is seeking a mid-level Product Marketing Manager in the United States (Remote) to drive market understanding, product positioning, and go-to-market execution. You will partner with Product, Sales, and Marketing to shape messaging and enable the field with compelling content and tools.

Responsibilities include leading launches, conducting research, developing business-focused messaging, and tracking impact to improve outcomes across the revenue funnel.

Qualifications

• 3+ years of B2B product marketing experience in enterprise or multi-product setups.
• Experience translating customer and market research into actionable product recommendations.
• Excellent writing and storytelling; able to simplify complex tech for business buyers.
• Hands-on proficiency across positioning, launches, enablement, content, and cross-functional leadership.
• Strong project management to coordinate multiple stakeholders and deliver on time.
• Analytical mindset with data-driven decision making for improvements.
• Collaborative with strong relationships across Product, Sales, Marketing, and Customer Success.
• Cybersecurity/identity/cloud experience is a plus.

Responsibilities

• Understand customers, buyers, competitors, and market trends through research and cross-functional collaboration.
• Partner with Product across lifecycle to inform decisions, validation, and adoption.
• Develop differentiated positioning and messaging translating tech to business value.
• Plan and execute go‑to‑market launches for new products and offers.
• Create sales tools and enablement to support field conversations.
• Collaborate with Revenue Marketing and Customer Marketing on acquisition and expansion.
• Track launch performance, pipeline, adoption, content usage, and outcomes, and propose improvements.

Skills

B2B product marketing

Market research

Writing skills

Product marketing disciplines

Project management

Analytical thinking

Cross-functional collaboration

Cybersecurity experience

Job description

Keyfactor is seeking a mid-level Product Marketing Manager in the United States (Remote) to drive market understanding, product positioning, and go-to-market execution. You will partner with Product, Sales, and Marketing to shape messaging and enable the field with compelling content and tools.

Responsibilities include leading launches, conducting research, developing business-focused messaging, and tracking impact to improve outcomes across the revenue funnel.