Product Marketing Manager

Keyfactor; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Second Fridays off

Parental Leave

Wellbeing resources

Volunteer days off

Dedicated culture ambassadors

DEIB initiatives

Job summary

Keyfactor is seeking a mid-level Product Marketing Manager in the United States (Remote) to drive market understanding, product positioning, and go-to-market execution. You will partner with Product, Sales, and Marketing to shape messaging and enable the field with compelling content and tools.

Responsibilities include leading launches, conducting research, developing business-focused messaging, and tracking impact to improve outcomes across the revenue funnel.

Qualifications

• 3+ years of B2B product marketing experience in enterprise or multi-product setups.
• Experience translating customer and market research into actionable product recommendations.
• Excellent writing and storytelling; able to simplify complex tech for business buyers.
• Hands-on proficiency across positioning, launches, enablement, content, and cross-functional leadership.
• Strong project management to coordinate multiple stakeholders and deliver on time.
• Analytical mindset with data-driven decision making for improvements.
• Collaborative with strong relationships across Product, Sales, Marketing, and Customer Success.
• Cybersecurity/identity/cloud experience is a plus.

Responsibilities

• Understand customers, buyers, competitors, and market trends through research and cross-functional collaboration.
• Partner with Product across lifecycle to inform decisions, validation, and adoption.
• Develop differentiated positioning and messaging translating tech to business value.
• Plan and execute go‑to‑market launches for new products and offers.
• Create sales tools and enablement to support field conversations.
• Collaborate with Revenue Marketing and Customer Marketing on acquisition and expansion.
• Track launch performance, pipeline, adoption, content usage, and outcomes, and propose improvements.

Skills

B2B product marketing

Market research

Writing skills

Product marketing disciplines

Project management

Analytical thinking

Cross-functional collaboration

Cybersecurity experience

Job description

Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world’s largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you’re looking for work that matters and a team that brings out your best, we hope you’ll trust your future with Keyfactor!

Title: Product Marketing Manager

Location: United States (Remote)

Experience: Mid-Level

Job Function: Marketing

Employment Type: Full-time

About the position

• Build a deep understanding of customers, buyers, competitors, and market trends through research, customer conversations, win-loss analysis, and partnership with Sales and Customer Success.
• Partner with Product throughout the product development lifecycle, bringing customer and market insight into product decisions and supporting validation, launch readiness, and adoption.
• Develop differentiated positioning and messaging that translates technical capabilities into clear business value, connects our solutions to the Keyfactor Trust Control Plane, and informs high-quality content for buyers and the field.
• Independently plan and execute go‑to‑market launches for new products, capabilities, and offers, coordinating deliverables, cross‑functional stakeholders, field readiness, and post‑launch follow‑through.
• Create sales tools and deliver enablement that help Sales and Partners lead outcome‑based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.
• Partner with Revenue Marketing and Customer Marketing to support acquisition, cross‑sell, adoption, and expansion programs with the right audiences, messages, and proof points.
• Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, using the results to recommend improvements.

Skills and Qualifications

• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions.
• Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations.
• Strong writing and storytelling skills, with the ability to make complex technical concepts clear and relevant to both technical practitioners and business decisionmakers.
• Hands‑on experience across core product marketing disciplines, including positioning and messaging, product launches, sales enablement, content development, and cross‑functional project leadership.
• Strong project management skills, with the ability to manage multiple priorities, coordinate cross‑functional contributors, and deliver high‑quality work on time.
• Analytical and commercially minded, with the ability to use performance data, customer feedback, and market evidence to evaluate results and improve execution.
• Collaborative and proactive, with the ability to build strong relationships across Product, Sales, Marketing, and Customer Success.
• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company‑wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
• Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government‑paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee‑focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non‑profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer‑centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high‑paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make “it” happen.

Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION:

Applicants with disabilities may contact a member of Keyfactor’s People team via [e-mail] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.