Enterprise Product Growth Manager

Perplexity; San Francisco (CA); On-site; USD 200,000 - 250,000; Full time

Job summary

Perplexity is seeking an Enterprise Product Growth Manager to own the full nurture and engagement engine for enterprise buyers, from first outbound touch through closed-won and expansion. You will partner with Demand Gen, Sales, Product Marketing, and Revenue Operations to move accounts through the funnel and build AI-native tooling that powers these programs.

You will develop and own lifecycle states, run multi-channel nurture, and drive activation, retention, and ARR growth.

Qualifications

• 7+ years in product growth, lifecycle, or growth marketing at a fast-paced startup, with activation/retention/revenue metrics and enterprise pipeline.
• Experience owning end-to-end growth across the full user journey—from first touch to expansion/monetization.
• Deep understanding of audience segmentation, personas, and lifecycle stages to craft journeys and experiments.
• Ability to craft copy and experiences across email, in-product, and notifications for admins, end users, and executives.

Responsibilities

• Own end-to-end enterprise lifecycle states: nurture, MQL-to-SQL, opportunity acceleration, post-sale activation, expansion, renewal.
• Build AI-native lifecycle tooling: audience segmentation, personalized copy, channel selection, QA, and results readouts.
• Design multi-channel nurture across email, in-product, Slack, and notifications tailored to enterprise personas.
• Partner with Demand Gen and Sales on top-of-funnel outbound and handoffs to opportunities.
• Own post-sale lifecycle: onboarding, activation, feature adoption, at-risk intervention, expansion plays.
• Run programs as experiments with hypotheses, controls, metrics, and readouts.

Skills

Growth marketing

Lifecycle management

SQL

Experimentation

AI tooling

Cross-functional collaboration

Email marketing

Tools

HubSpot

Intercom

Loops

Job description

Perplexity is seeking an Enterprise Product Growth Manager to own the full nurture and engagement engine for our enterprise and business buyers — from the first outbound touch through closed‑won and into expansion. You will partner closely with Demand Generation, Sales, Product Marketing, and Revenue Operations to move accounts through every stage of the funnel, and you will build the AI‑native tooling that makes those programs run.

Responsibilities

• Develop and own Perplexity's end-to-end enterprise lifecycle user states — outbound nurture, MQL‑to‑SQL conversion, opportunity acceleration, post‑sale activation, expansion, and renewal — with direct accountability for pipeline created, pipeline progressed, and revenue retained.
• Build and operate AI‑native lifecycle tooling — agents that segment audiences from the warehouse, personalize copy at the account and persona level, choose channel and send time, QA before send, and read out results — replacing manual work in our stack wherever it appears.
• Design and run multi‑channel nurture across email, in‑product, notifications, Slack, and emerging surfaces, tailored to enterprise personas with content tied to where each account sits in the funnel.
• Partner with Demand Generation and Sales on top‑of‑funnel outbound: turn cold and intent‑signaled accounts into engaged conversations, and instrument the handoffs that move them to opportunity.
• Own post‑sale lifecycle: admin onboarding, end‑user activation, feature adoption, at‑risk intervention, and expansion plays that grow seats and ARR inside existing accounts.
• Run every program as an experiment. Define the hypothesis, the control, the primary metric, and the readout. Kill what doesn’t work, double down on what does.

What We're Looking For

• 7+ years in product growth, lifecycle, or growth marketing at a fast‑paced startup, with a proven track record of moving activation, retention, and revenue metrics — including enterprise pipeline.
• Experience owning growth end‑to‑end across the full user journey — from first touch and activation through expansion, monetization, and win‑back. Built growth loops and lifecycle programs that turn sign‑ups into engaged users and engaged users into revenue.
• Deep understanding of audience segmentation. Think natively in personas, behavioral triggers, lifecycle stages, and product signals, and translate that into journeys, experiments, and in‑product experiences that actually convert.
• Great taste. Craft copy and experiences that resonate across email, push, and in‑product surfaces — for end users, admins, and executives alike — and distinguish a polished experience from a generic one at a glance.
• Experience and deep interest in building home‑grown AI‑driven growth engines — programmatic personalization, agentic workflows, and rapid experimentation platforms to scale yourself.
• Builder mentality toward tooling. Don’t just operate the modern growth stack (Omni, HubSpot, Loops, Intercom, or equivalents) — extend it. Built internal tools, scripts, and automated systems to close gaps off‑the‑shelf software can’t, and prefer automation over manual repetition.
• Comfortable with SQL. Pull own cohorts, validate own segments, and read dashboards without waiting on a data analyst.
• Operate at high velocity. Ship daily, iterate weekly, and thrive in fast‑paced, early‑stage environments where processes are still being defined. Urgency is a default setting, not a mode you switch into.

Compensation Range: $200K - $250K