Demand Generation Lead

Perplexity AI; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Perplexity AI is seeking a Demand Generation Lead to join our GTM team. This high-autonomy role owns end-to-end demand generation for enterprise and business products, partnering with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.

Design multi-channel campaigns across paid, organic, ABM, events, and partnerships; develop segmentation strategies for IT leaders, executives, developers, and AI decision-makers; and continuously improve the funnel with

Qualifications

• 5+ years in demand generation or growth marketing.
• Experience building multi-channel campaigns for enterprise buyers.
• Strong SQL and data analytics skills.
• Proven ability to collaborate across Sales, Product Marketing and RevOps.
• Experience with AI-driven or tech-enabled marketing tools.

Responsibilities

• Own end-to-end demand generation for enterprise and business products.
• Design and execute multi-channel campaigns across paid, organic, ABM, events and partnerships.
• Develop segmentation and targeting for enterprise buyer personas.
• Partner with Sales, Product Marketing, and Revenue Operations to optimize the funnel.

Skills

Demand generation

Campaign management

SQL analytics

B2B marketing

Cross-functional collab

Tools

Looker

Tableau

Omni

Hex

Job description

• Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role
• You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth
• Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue
• Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows that generates qualified pipeline at scale. We don’t buy, we build
• Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact
• Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers
• Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel

If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for youExperience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourselfThrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being definedAnalytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth