Remote Marketing Manager, Higher Ed Growth

Mheducation; United States; Remote; USD 90,000 - 109,000; Full time

Job summary

McGraw Hill in the United States is seeking a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting within our Higher Education division. You will own the go-to-market strategy and execution for the Portfolio, building differentiated positioning and delivering demand-generation campaigns that support adoption and revenue goals.

You’ll lead customer acquisition, engagement, and enablement initiatives across the portfolio, coordinating with product, sales, and success teams, and

Qualifications

• Experience creating go-to-market plans across portfolios.
• Ability to design demand-generation programs and campaigns.
• Proven track record of sales enablement and adoption.
• Strong cross-functional collaboration and project management.
• Excellent presentation and communication skills.

Responsibilities

• Develop and execute go-to-market plans for assigned portfolios with product, sales, and customer success teams.
• Own customer-facing marketing campaigns (email, webinars, events, website presence).
• Shape portfolio positioning and messaging aligned with platform strategy for faculty, admins, and sales teams.
• Lead both virtual and in-person marketing initiatives with tight timelines.
• Drive customer acquisition, adoption, engagement, retention, and advocacy across the portfolio.
• Provide sales enablement resources and trainings
• Conduct product demonstrations and trainings for internal and external audiences.

Skills

Go-to-market planning

Campaign management

Sales enablement

Cross-functional collaboration

Project management

Presentations

Communication

Data-driven decision making

Tools

Salesforce

Qualtrics

Asana

Job description

McGraw Hill in the United States is seeking a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting within our Higher Education division. You will own the go-to-market strategy and execution for the Portfolio, building differentiated positioning and delivering demand-generation campaigns that support adoption and revenue goals.

You’ll lead customer acquisition, engagement, and enablement initiatives across the portfolio, coordinating with product, sales, and success teams, and