Enterprise Marketing Leader: Strategy, Campaigns & Launches

NCBioImpact; Charlotte (NC); On-site; USD 99,000 - 137,000; Full time

Benefits offered by this job

Company-wide bonuses

Pension and 401(k)

Health and well-being benefits

Paid time off

Recognition program

Job summary

Corning is seeking a senior marketing professional to shape the Enterprise Applications marketing strategy, including Core LAN, Security, Industrial, and Federal segments. You will set the marketing strategy, lead campaigns, and drive revenue growth, collaborating with Sales, Market Development, and Product Line Management, with travel up to 30% domestically.

The role requires a Bachelor's degree in Marketing or related field and 7+ years in marketing, with strong analytics and experience in

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
• 7+ years of progressive experience in marketing, product marketing, market development, commercialization, or related business functions.
• Experience developing strategic marketing plans and executing integrated campaigns.
• Experience translating technical and market insights into marketing strategies within a matrixed organization.
• Experience using performance analytics to evaluate and refine marketing campaigns.
• MBA or advanced business degree (desired).
• Experience in technology, telecommunications, manufacturing, or industrial markets (desired).
• Global or regional marketing experience (desired).
• Experience marketing technical or engineered products (desired).

Responsibilities

• Develop and own integrated marketing plans with value propositions, positioning, messaging, and buyer personas.
• Lead multi-channel and account-based campaigns to build demand and convert leads.
• Support product launches with Product Line Management and Market Development, creating launch materials and sales enablement content.
• Serve as the marketing subject matter expert, building market intelligence and representing Corning at trade shows and customer meetings.
• Define and track KPIs, analyze performance, and present results to leadership.

Skills

Strategic marketing

Integrated campaigns

Performance analytics

Market development

Product marketing

Education

Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field

MBA or advanced business degree

Job description

Corning is seeking a senior marketing professional to shape the Enterprise Applications marketing strategy, including Core LAN, Security, Industrial, and Federal segments. You will set the marketing strategy, lead campaigns, and drive revenue growth, collaborating with Sales, Market Development, and Product Line Management, with travel up to 30% domestically.

The role requires a Bachelor's degree in Marketing or related field and 7+ years in marketing, with strong analytics and experience in