Strategic Marketing Director - Enterprise Software

NextLabs, Inc.; San Mateo (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

NextLabs, Inc. in California is seeking a Director of Marketing to lead all corporate marketing functions, collaborate with Product and Sales, and shape strategic initiatives in the information security market.

The ideal candidate has a strong corporate marketing background, experience in a start-up environment, and proven ability to develop and execute integrated campaigns, with a focus on branding, communications, and demand generation.

Qualifications

• B.A. or B.S Degree in Marketing, Business, Engineering, or Communications combined with 5+ years Marketing experience. MBA and advanced degree is a plus.
• 2+ years as a Director of Marketing or similar title in the enterprise software or B2B SaaS sector. Proven experience in launching new products is a plus.
• Experience in product marketing and sales with a company in related fields such as content management or information security.
• Experience defining and implementing marketing campaigns, online advertising, and public relations activities.

Responsibilities

• Create long-term strategic and short-term tactical plans aligned with goals and brand platform.
• Lead corporate marketing objectives and day-to-day management.
• Develop and execute programs to support marketing and sales objectives, including campaigns and collateral.
• Coordinate external communications, website content, and messaging consistency.
• Conduct market research to understand customer needs and product use.
• Drive press, articles, and speaking opportunities; manage relationships with partners and analysts.

Skills

Marketing strategy

Leadership

Product marketing

Campaign management

Public relations

Content creation

Strategic thinking

Interpersonal skills

Education

B.A./B.S. in Marketing/Business/Engineering/Communications

MBA or advanced degree a plus

Job description

NextLabs, Inc. in California is seeking a Director of Marketing to lead all corporate marketing functions, collaborate with Product and Sales, and shape strategic initiatives in the information security market.

The ideal candidate has a strong corporate marketing background, experience in a start-up environment, and proven ability to develop and execute integrated campaigns, with a focus on branding, communications, and demand generation.