Enterprise Marketing Director: AI-Driven Growth & ABM

John Wiley & Sons Inc.

Hoboken (NJ)

Hybrid

USD 180,000 - 260,000

Full time

4 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

John Wiley & Sons Inc. in Hoboken, NJ, seeks a Senior Marketing Director to lead strategic B2B marketing for corporate markets. You will drive AI-driven, predictive demand and ABM programs, partnering with sales to win must‑win accounts, and shape multi-market campaigns with a modern martech stack.

The role demands senior leadership, a data‑driven mindset, and a track record of growing enterprise revenue through innovative digital and field programs.

Qualifications

Requires leadership in enterprise B2B marketing and ABM for multiple markets.
Proven track record partnering with sales to co-own account plans and pipeline.
Experience with AI-driven marketing, martech, and data-informed campaigns.

Responsibilities

Develop and execute a comprehensive marketing strategy for R&D and enterprise audiences.
Lead demand generation across digital, events, content, and field marketing with ABM.
Partner with sales to target must-win accounts with tailored 1:1, 1:few and cluster programs.
Translate customer insights into targeted campaigns and drive revenue attribution.
Lead and mentor a high-performing team and steward a modern martech stack.

Skills

ABM leadership

Demand generation

Analytics

Martech leadership

Sales collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce

CDP

AI-powered personalization tools

Predictive analytics platforms

Job description

The role demands senior leadership, a data‑driven mindset, and a track record of growing enterprise revenue through innovative digital and field programs.

Get your free, confidential resume review.

or drag and drop your file here.