Enterprise Events Leader — AI-Driven Brand & Pipeline

Figma; New York (NY); On-site; USD 115,000 - 269,000; Full time

Job summary

Figma Weave is seeking an Events Manager to build and scale our real-world presence from industry conferences to standalone events, turning visibility into brand awareness and enterprise pipeline. Based in New York, this strategic, hands-on role decides which events matter and owns the content, branding, and experience at each one.

You’ll partner with sales and field marketing to connect events to lead generation, manage budgets, and coordinate with agencies and internal teams.

Qualifications

• Experience running enterprise or industry events, from strategy through execution.
• Comfort working alongside sales on a pipeline-driven motion — you speak the language sales and sales enablement use
• Experience managing agencies and service providers to deliver on a brief, without doing the physical production yourself
• Confidence engaging directly with senior (VP+) stakeholders, internally and externally
• The ability to work inside a larger partner ecosystem — coordinating with internal teams and external vendors rather than building everything independently

Responsibilities

• Own event strategy: which events we show up at, why, and how each ties back to either brand awareness or enterprise pipeline
• At major industry conferences, own content, branding, speaking sessions, and awareness goals, partnering with Figma's central demand‑gen team on lead gen, sales enablement, and booth execution
• Own Weave's standalone events end to end — third‑party conference presence built specifically for Weave, and executive programs — coordinating with Figma's broader field marketing and regional teams
• Build and manage the events budget, accountable for both awareness and pipeline outcomes
• Work directly with sales to tie event activity to lead generation and pipeline goals
• Manage agencies and vendors — you own the brief and the outcome, not the physical build
• Represent Weave in front of VP+ stakeholders at events and executive programs
• Track and report on event performance, from reach and awareness to pipeline contribution

Skills

Enterprise events

Sales collaboration

Vendor management

Executive communication

Partner ecosystem

Job description

Figma Weave is seeking an Events Manager to build and scale our real-world presence from industry conferences to standalone events, turning visibility into brand awareness and enterprise pipeline. Based in New York, this strategic, hands-on role decides which events matter and owns the content, branding, and experience at each one.

You’ll partner with sales and field marketing to connect events to lead generation, manage budgets, and coordinate with agencies and internal teams.