Senior Content Strategist — Hybrid, Multi-Channel Healthcare

SCAN Group; Long Beach (CA); Hybrid; USD 92,000 - 132,000; Full time

Benefits offered by this job

Base Pay Range: $92,400.00 to $132,110

Hybrid onsite schedule

Annual bonus program

Wellness program

PTO and holidays

Job summary

SCAN Health Plan seeks a Content Strategist to lead content strategy and execution across online and offline channels. You’ll collaborate with Marketing, Creative, and other departments to create engaging content for members, brokers, and providers—driving consistent messaging and impact.

You will translate strategy into multi-channel content, ensure accessibility and regulatory compliance, and manage an integrated calendar to support SCAN's mission and campaigns.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Graduate or advanced degree preferred.
• Certification in Content Strategy/Digital Marketing/SEO/UX Writing preferred.
• 5+ years in content strategy/marketing/communications, healthcare preferred.

Responsibilities

• Lead SCAN's content strategy and multi-channel execution.
• Collaborate with Marketing, Creative, and other teams to align content with goals.
• Create audience-centric content for members, brokers, providers, and leaders.
• Improve content discoverability across digital platforms.
• Manage an integrated content calendar to meet timelines.
• Ensure editorial quality, accessibility, and regulatory compliance.

Skills

Content strategy

Cross-functional collaboration

CMS

SEO

Editorial quality

Content calendars

Regulatory compliance

Accessibility

Project management

Data-driven

Education

Bachelor's degree in Marketing/Communication/Journalism/English

Advanced degree in Content Strategy/Digital Marketing (preferred)

Tools

CMS

Analytics tools

PM tools

Job description

SCAN Health Plan seeks a Content Strategist to lead content strategy and execution across online and offline channels. You’ll collaborate with Marketing, Creative, and other departments to create engaging content for members, brokers, and providers—driving consistent messaging and impact.

You will translate strategy into multi-channel content, ensure accessibility and regulatory compliance, and manage an integrated calendar to support SCAN's mission and campaigns.