Enterprise Demand Gen Manager | AI-Driven Growth

raydar; San Francisco (CA); Hybrid; USD 145,000 - 210,000; Full time

Job summary

Raydar, a fast-growing software company in San Francisco, is hiring a Demand Generation Manager. This role builds a pipeline-focused marketing function from the ground up for an enterprise sales motion, planning targeted programs and prioritizing channels to create qualified opportunities.

You’ll partner with leadership, product, and sales to drive impact. We seek 3–7 years of marketing experience, a track record of zero-to-launch demand programs in early-stage B2B startups, and the ability to

Qualifications

• 3 to 7 years of marketing experience.
• Proven track record of launching a demand generation program from zero at an early-stage B2B startup.
• Background promoting products to senior product and engineering decision makers.
• Working knowledge of optimizing content for AI answer engines and LLM search visibility.
• Experience running coordinated marketing and sales campaigns aimed at named target accounts.
• Comfort taking full ownership and getting started quickly without a formal training program.

Responsibilities

• Lead targeted, account-focused marketing programs, selecting priority industries and accounts.
• Create and carry out a plan to raise brand visibility and citations in AI-powered search and answer tools.
• Compare results across channels such as social media, outbound, paid search and events, and move budget and effort toward the strongest performers.
• Set the approach to event participation and decide which events merit attendance.
• Work side by side with company leadership, product, technical go-to-market and sales colleagues, and measure success by qualified opportunities created.

Skills

Demand generation

Account-based marketing

B2B marketing

AI/LLM search optimization

Campaign management

Cross-functional collaboration

Job description

Raydar, a fast-growing software company in San Francisco, is hiring a Demand Generation Manager. This role builds a pipeline-focused marketing function from the ground up for an enterprise sales motion, planning targeted programs and prioritizing channels to create qualified opportunities.

You’ll partner with leadership, product, and sales to drive impact. We seek 3–7 years of marketing experience, a track record of zero-to-launch demand programs in early-stage B2B startups, and the ability to