Enterprise Category Strategy Leader

Clear Channel Outdoor Holdings, Inc.; City of Rochester (NY); On-site; USD 205,000 - 305,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid time off

Dental and vision coverage

Life and disability insurance

Professional development opportunities

Job summary

Clear Channel Outdoor is seeking a Category Strategy Head to develop and lead enterprise strategy across priority industry categories. This leader defines market opportunities and translates trends into scalable go-to-market plans, guiding Sales with insights, solutions and resources to grow revenue.

The role collaborates with Marketing, Research, and Operations to craft category-level strategies while aligning with the company’s commercial objectives.

Qualifications

• Bachelor’s degree in Business or related field preferred.
• 10+ years in commercial strategy, sales strategy, advertising, or related field.
• 5+ years leading teams or enterprise initiatives across units.
• Experience developing strategies that grow revenue in B2B environments.

Responsibilities

• Develop and lead the overall strategy, vision, and operating model for industry categories.
• Identify and prioritize categories based on revenue potential and market trends.
• Set objectives, growth plans, and performance measures for each category.
• Create category value propositions, sales narratives, and go-to-market plans.
• Partner with Sales leadership to expand pipelines and key client relationships.
• Translate trends and client insights into actionable commercial strategies.
• Ensure category strategies leverage digital and traditional OOH capabilities.
• Collaborate with Marketing, Research, Creative, and Operations teams for solutions.
• Establish consistent processes and tools across categories with room for differences.
• Review performance, identify gaps, and recommend adjustments to boost results.
• Provide executive updates on category performance, risks, and investments.
• Support high-value client opportunities with strategic guidance and executive engagement.
• Build organizational knowledge of priority industries through research and thought leadership.
• Lead category strategy leaders and promote cross-category collaboration.

Skills

Enterprise strategy

Category strategy

Go-to-market

B2B sales

Market analysis

Executive communication

Education

Bachelor’s degree in Business or related field

Job description

Clear Channel Outdoor is seeking a Category Strategy Head to develop and lead enterprise strategy across priority industry categories. This leader defines market opportunities and translates trends into scalable go-to-market plans, guiding Sales with insights, solutions and resources to grow revenue.

The role collaborates with Marketing, Research, and Operations to craft category-level strategies while aligning with the company’s commercial objectives.