Enterprise Category Strategy Leader

Clear Channel Outdoor; City of Rochester (NY); On-site; USD 205,000 - 305,000; Full time

Job summary

Clear Channel Outdoor in New York, NY seeks a Category Strategy Head to develop and lead the enterprise strategy for priority industry categories. You will set vision, identify growth opportunities, and translate trends into scalable go-to-market plans to grow revenue across categories.

You will partner with Sales, Marketing, and other teams to drive category-specific value propositions and ensure alignment with commercial objectives.

Qualifications

• Ten (10)+ years' experience in commercial strategy, sales strategy, business development, advertising, media, or a related field.
• Five (5)+ years' experience leading teams, enterprise initiatives, or strategies across multiple business units or industry segments.
• Demonstrated experience developing and executing strategies that produced measurable revenue growth
• Experience partnering with executive leaders and leading cross-functional business initiatives.
• Experience in out-of-home advertising, media, digital advertising, agency services, or another complex B2B sales environment preferred.

Responsibilities

• Develop and lead the overall strategy, vision, and operating model for Clear Channel Outdoor's industry categories.
• Identify and prioritize industry categories based on revenue potential, market trends, customer demand, and the company's capabilities.
• Establish clear objectives, growth plans, performance measures, and resource priorities for each category.
• Guide the development of category-specific value propositions, sales narratives, client solutions, and go-to-market plans.
• Partner with Sales leadership and category leaders to identify opportunities, strengthen pipelines, and expand relationships with priority clients.
• Translate industry trends, customer insights, competitive intelligence, and performance data into actionable commercial strategies.
• Ensure category strategies use Clear Channel Outdoor's digital and traditional out-of-home advertising capabilities effectively.
• Partner with Marketing, Research and Insights, Creative, Operations, Sales Support, and other teams to develop solutions that address industry-specific client needs.
• Create consistent processes, tools, and standards that can be used across categories while allowing for differences in each industry.
• Review performance across categories, identify gaps or emerging opportunities, and recommend adjustments to improve business results.
• Provide executive leadership with updates on category performance, market opportunities, risks, and recommended investments.
• Support high-value client opportunities by providing strategic guidance, industry expertise, and executive-level engagement.
• Build organizational knowledge of priority industries through market research, thought leadership, client insights, and internal education.
• Lead, develop, and align category strategy leaders and other team members, as applicable.
• Promote collaboration across categories and share successful strategies, insights, and solutions throughout the organization.
• Perform other duties and lead strategic initiatives as assigned.

Skills

Enterprise strategy

Go-to-market planning

B2B sales

Market segmentation

Revenue analysis

Competitive intelligence

Executive communication

Cross-functional leadership

Strategic planning

Financial decision-making

Education

Bachelor's Degree in Business or related field

Industry certifications in sales/marketing/media

Job description

Clear Channel Outdoor in New York, NY seeks a Category Strategy Head to develop and lead the enterprise strategy for priority industry categories. You will set vision, identify growth opportunities, and translate trends into scalable go-to-market plans to grow revenue across categories.

You will partner with Sales, Marketing, and other teams to drive category-specific value propositions and ensure alignment with commercial objectives.