B2B Social Strategy Lead & Content Growth

Clear Channel Outdoor; City of Rochester (NY); Hybrid; USD 72,000 - 93,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

HSA & FSA Options

Short/Long-Term Disability

Life and AD&D Insurance

Voluntary Benefits: Critical Illness/`

Job summary

Clear Channel Outdoor is seeking a Manager of Social Media to shape and execute our B2B social strategy, leading content creation and influencer engagement that drives awareness and demand among advertisers and agencies.

You will own the enterprise social voice, collaborate with Marketing, Corporate Communications, and agency partners, and set performance benchmarks to show measurable business impact. Hybrid NYC preferred with travel up to 25%.

Qualifications

• 5+ years in progressive B2B social media or content marketing with ownership of strategy and measurable outcomes.
• Experience in advertising, media, ad tech, or MarTech environments is preferred.
• Proven ability to develop strategic social programs and governance.

Responsibilities

• Develop and optimize Clear Channel's B2B social media strategy and programs.
• Oversee day-to-day content across LinkedIn and Instagram with brand alignment.
• Lead production of social content including text, photography, and video.
• Collaborate with internal teams and external agencies on thought leadership initiatives.
• Identify and manage B2B influencer opportunities to expand reach.
• Manage editorial calendar and deliver KPI-driven performance reporting.
• Ensure consistent brand voice and messaging across platforms.
• Provide strategic recommendations based on analytics and trends.
• Perform other duties as assigned.

Skills

B2B social strategy

Content marketing

Video content production

Storytelling

Analytics & KPIs

Project management

Education

BS/BA required

Job description

Clear Channel Outdoor is seeking a Manager of Social Media to shape and execute our B2B social strategy, leading content creation and influencer engagement that drives awareness and demand among advertisers and agencies.

You will own the enterprise social voice, collaborate with Marketing, Corporate Communications, and agency partners, and set performance benchmarks to show measurable business impact. Hybrid NYC preferred with travel up to 25%.