B2B Engagement Marketing Lead

The Washington Post; Washington (District of Columbia); On-site; USD 85,100 - 127,700; Full time

Benefits offered by this job

Competitive medical, dental and vision coverage

Three weeks of vacation

20 weeks paid parental leave

Free Post digital subscription

Job summary

The Washington Post is looking for an Engagement Marketing Lead for their Enterprise and WP Intelligence product lines. In this role, you will manage the subscriber journey from activation to renewal, focusing on engagement and retention strategies.

Your responsibilities include developing lifecycle marketing programs, monitoring engagement metrics, and executing campaigns across multiple channels. Candidates should have 6-8 years of experience in digital marketing with expertise in customer engagement and analytics tools.

Qualifications

• 6-8 years of experience in digital, growth, EdTech, or subscription marketing.
• Hands-on experience with Marketing Technology platforms.
• Excellent communication skills with a track record of influencing cross-functional partners.

Responsibilities

• Develop and execute full-funnel lifecycle programs for subscribers.
• Monitor engagement trends using dashboards and core KPIs.
• Design and manage integrated engagement campaigns across various channels.

Skills

Digital marketing

Customer engagement

Project management

Marketing Technology platforms

Analytics tools

Tools

Iterable

Tableau

Google Analytics

Looker

Job description

Join the future of news. We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award‑winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

This Role Matters

The Washington Post is one of the most influential newsrooms in the world, and our subscriber base is growing to match. This role sits at the center of that growth, responsible for how enterprise clients and professional product subscribers experience The Post after they sign up. WP Intelligence is our professional intelligence product line, delivering curated reporting, data, and analysis for decision‑makers across industries. As the Engagement Marketing Lead for Enterprise and WP Intelligence, you will own the subscriber journey from activation through renewal, designing omnichannel programs that help organizations and professionals get lasting value from their subscriptions.

Reporting to the Director of Engagement and Retention, you will partner closely with Enterprise Sales and Account Management, WP Intelligence Editorial, Product, Engineering, Analytics, Finance, and Brand Marketing to build and execute strategies that drive measurable engagement and long‑term retention.

Responsibilities

Lifecycle Strategy

Develop and execute full‑funnel lifecycle programs that increase usage and deepen engagement across app, site, newsletters, and subscription benefits for enterprise and professional product subscribers.

• Build subscriber journeys spanning lead progression, account activation, onboarding, education, loyalty, and renewal, maintaining playbooks that support scalable, repeatable execution.
• Design approaches that serve multiple audiences within a single account, including corporate and higher education end users, students, and key decision‑makers.
• Identify and promote product features, upsell, and cross‑sell opportunities that drive long‑term value and contract renewal.
• Partner with Brand, Product, Engineering, and Editorial to align lifecycle initiatives with broader business goals and the group customer experience.

Performance and Experimentation

• Monitor engagement trends, feature adoption, and lifecycle performance using dashboards and core KPIs.
• Translate subscriber behavior into insights that guide strategy and experimentation.
• Run A/B and multivariate tests to refine segmentation, messaging, channel sequencing, and timing.
• Identify friction points in the subscriber experience and collaborate cross‑functionally to improve activation, engagement, and renewal rates.
• Partner with Analytics and Data Engineering to refine audience definitions, data inputs, and targeting models.

Execution and Operations

• Design and manage integrated engagement campaigns across email, onsite surfaces, in‑app messages, and push notifications.
• Develop clear creative and technical briefs that guide asset production; lead QA and auditing to uphold accuracy across all touchpoints.
• Document processes and improve operational workflows to support scalable delivery.
• Use subscriber signals and feedback gathered in partnership with Enterprise Sales, Account Management, and Support to inform proactive engagement strategies and feature improvements.

Qualifications

• 6-8 years of experience in digital, growth, EdTech, or subscription marketing with deep expertise in customer engagement, activation, or habit formation across diverse audiences.
• Experience working with B2B customers and partnering with internal Sales teams.
• Hands‑on experience with Marketing Technology platforms like Iterable, and familiarity with customer data systems and e‑commerce platforms.
• Proficiency with analytics tools such as Tableau, Looker, and Google Analytics; strong ability to evaluate performance and translate testing outcomes into decisions.
• Excellent communication and project management skills, with a track record of influencing cross‑functional partners and driving clarity in complex environments.

Compensation and Benefits

The salary range for this position is: $85,100 - $127,700 Annual. The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program.

• Competitive medical, dental and vision coverage
• Company‑paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full‑time or part‑time schedule, location, and collectively bargained status.