Enterprise ABM Marketing Lead — Data-Driven Growth

KNIME AG; Austin (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Subsidized gym memberships

Flexible working hours

Learning opportunities with experts

Job summary

A leading software company based in Austin, TX is seeking an Integrated Marketing Manager to drive account-based marketing initiatives. The ideal candidate will have extensive experience in B2B marketing, particularly in demand generation and ABM within SaaS or data-related fields. Responsibilities include campaign planning, building marketing strategies, and aligning efforts with sales to enhance pipeline growth. This role offers hybrid work options and opportunities for international collaboration, reflecting a commitment to employee development and a healthy work-life balance.

Qualifications

• 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
• Understanding of ABM principles and full-funnel campaign design.
• Experience working with sales leaders and global marketing teams.

Responsibilities

• Lead full-funnel, multi-channel campaign planning and execution.
• Design and implement targeted ABM strategies.
• Partner with sales to identify and tier accounts.

Skills

B2B marketing

Demand generation

Account-based marketing (ABM)

CRM data analysis

Salesforce

Marketing automation

Tools

HubSpot

6sense

Demandbase

Job description

A leading software company based in Austin, TX is seeking an Integrated Marketing Manager to drive account-based marketing initiatives. The ideal candidate will have extensive experience in B2B marketing, particularly in demand generation and ABM within SaaS or data-related fields. Responsibilities include campaign planning, building marketing strategies, and aligning efforts with sales to enhance pipeline growth. This role offers hybrid work options and opportunities for international collaboration, reflecting a commitment to employee development and a healthy work-life balance.