Dir, Enrollment Operations and Strategy

University of Rochester; United States; On-site; USD 87,000 - 130,000; Full time

Job summary

University of Rochester seeks a strategic leader to oversee undergraduate admissions analytics, reporting, technology, data governance, and communications operations. The Director of Enrollment Operations and Strategy translates enrollment data into actionable insights and guides systems that support recruitment and enrollment goals, leading an Enrollment Data and Operations team across the university.

The role drives data-informed decision making, partners with campus stakeholders, and advances

Responsibilities

• Overse the configuration, optimization, testing, and continuous improvement of Slate forms, workflows, queries, rules, portals, and operational processes.
• Serves as the primary liaison to the central Slate support team and as functional administrator/superuser for Slate within Undergraduate Admissions.
• Partners with admissions leadership and stakeholders to assess operational needs, translate business requirements into technology solutions, and recommend process improvements that enhance efficiency, service, and the user experience.
• Establishes and maintains high standards for data integrity, governance, and compliance across admissions systems.
• Establishes metrics to evaluate the effectiveness, efficiency, and quality of admissions systems and operational processes, using data to inform continuous improvement.
• Creates and maintains comprehensive documentation for business processes, workflows, reporting procedures, and system functionality.
• Partners with technology staff and external vendors to implement enhancements and ensure reliable system performance.
• Supports financial aid and enrollment technology integrations as appropriate.
• Serves as primary liaison from ESO to Office of Data Insights and Research.
• Leads the development and maintenance of admissions dashboards, reports, and data visualizations that support strategic enrollment decision-making.
• Analyzes application, admission, enrollment, demographic, and territory performance data to identify trends and provide recommendations that strengthen recruitment outcomes.
• Collaborates with Enrollment leaders to develop enrollment forecasts, predictive models, funnel analyses, and census reporting.
• Produces comprehensive annual analyses of the incoming class profile to inform future recruitment and enrollment strategies.
• Conducts research on enrollment management topics and prepares executive-level analyses supporting strategic initiatives.
• Develops standard reporting protocols while responding to ad hoc requests from university leadership.
• Provides leadership and supervision to a team of three or more fulltime Enrollment Data and Operations professionals, establishing priorities and ensuring alignment with divisional and institutional enrollment objectives.
• Develops operational goals and performance expectations, monitors progress, evaluates outcomes, and provides coaching that supports employee development and operational excellence to drive continuous improvement.
• Fosters a high-performing, collaborative, service-oriented culture focused on innovation and operational excellence in support of institutional enrollment goals.
• Conducts performance evaluations and provides regular feedback, mentoring, and professional development opportunities.
• Serves as primary liaison to University Marketing and Communications to optimize Slate-based communications throughout the recruitment cycle.
• Ensures that communications leverage accurate data segmentation and personalization strategies.
• Coordinates communication workflows, testing, and compliance with applicable regulations and industry

Job description

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

220 Hutchison Rd, Rochester, New York, United States of America, 14627

Opening:

Worker Subtype: Regular

Time Type: Full time

Scheduled Weekly Hours: 40

Department: 200210 Admissions

Work Shift: UR - Day (United States of America)

Range: UR URG 114

Compensation Range: $86,900.00 - $130,300.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities:

The Director of Enrollment Operations and Strategy provides strategic leadership for undergraduate admissions analytics, reporting, technology, data governance, and communications operations. The position translates enrollment data into actionable insights, ensures the effective use of systems and data to support recruitment and enrollment goals, and leads continuous improvement of key operational processes. The Director leads an Enrollment Data and Operations team and collaborates with partners across the University to advance data-informed decision-making and operational effectiveness.

Cover Letter Required

ESSENTIAL FUNCTIONS

Enrollment Systems Administration and Data Governance

• Overse the configuration, optimization, testing, and continuous improvement of Slate forms, workflows, queries, rules, portals, and operational processes.
• Serves as the primary liaison to the central Slate support team and as functional administrator/superuser for Slate within Undergraduate Admissions.
• Partners with admissions leadership and stakeholders to assess operational needs, translate business requirements into technology solutions, and recommend process improvements that enhance efficiency, service, and the user experience.
• Establishes and maintains high standards for data integrity, governance, and compliance across admissions systems.
• Establishes metrics to evaluate the effectiveness, efficiency, and quality of admissions systems and operational processes, using data to inform continuous improvement.
• Creates and maintains comprehensive documentation for business processes, workflows, reporting procedures, and system functionality.
• Partners with technology staff and external vendors to implement enhancements and ensure reliable system performance.
• Supports financial aid and enrollment technology integrations as appropriate.

Enrollment Analytics, Reporting and Strategic Planning

• Serves as primary liaison from ESO to Office of Data Insights and Research.
• Leads the development and maintenance of admissions dashboards, reports, and data visualizations that support strategic enrollment decision-making.
• Analyzes application, admission, enrollment, demographic, and territory performance data to identify trends and provide recommendations that strengthen recruitment outcomes.
• Collaborates with Enrollment leaders to develop enrollment forecasts, predictive models, funnel analyses, and census reporting.
• Produces comprehensive annual analyses of the incoming class profile to inform future recruitment and enrollment strategies.
• Conducts research on enrollment management topics and prepares executive-level analyses supporting strategic initiatives.
• Develops standard reporting protocols while responding to ad hoc requests from university leadership.

Leadership and Supervision

• Provides leadership and supervision to a team of three or more fulltime Enrollment Data and Operations professionals, establishing priorities and ensuring alignment with divisional and institutional enrollment objectives.
• Develops operational goals and performance expectations, monitors progress, evaluates outcomes, and provides coaching that supports employee development and operational excellence to drive continuous improvement.
• Fosters a high-performing, collaborative, service-oriented culture focused on innovation and operational excellence in support of institutional enrollment goals.
• Conducts performance evaluations and provides regular feedback, mentoring, and professional development opportunities.

Admissions Communications Strategy and Execution

• Serves as primary liaison to University Marketing and Communications to optimize Slate-based communications throughout the recruitment cycle.
• Ensures that communications leverage accurate data segmentation and personalization strategies.
• Coordinates communication workflows, testing, and compliance with applicable regulations and industry