Enrollment Strategy & Admissions Leader

Cooperative Education; Virginia (MN); Hybrid; USD 90,000 - 130,000; Full time

Job summary

George Mason University is seeking an Associate Director of Recruitment and Admissions in Arlington, VA. The role leads undergraduate and graduate recruitment, oversees admissions processes, and engages prospective students across the enrollment funnel to achieve institutional enrollment goals.

The position reports to the Senior Director of Enrollment and Marketing and emphasizes data-informed decision making, process improvements, and collaboration with faculty and university partners.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Significant experience in higher education recruitment, admissions, or enrollment management (5+ years).
• Experience with enrollment management technologies and workflows (CRM, SIS, reporting).
• Excellent written and verbal communication; ability to engage prospective students and stakeholders.

Responsibilities

• Lead undergraduate and graduate recruitment and yield initiatives aligned with enrollment goals.
• Engage candidates and drive conversion across the enrollment funnel.
• Plan and evaluate lead generation, recruitment events, travel, and top-of-funnel activities.
• Oversee admissions operations across master’s, doctoral, graduate certificates, and non-degree programs.
• Monitor enrollment performance and drive data-informed improvements.

Skills

Leadership

Communication skills

Enrollment management

CRM / SIS knowledge

Data-driven decision making

Education

Bachelor’s degree in related field

Master’s degree in related field

Tools

Patriot Connect (Salesforce CRM)

Banner

MicroStrategy

Job description

George Mason University is seeking an Associate Director of Recruitment and Admissions in Arlington, VA. The role leads undergraduate and graduate recruitment, oversees admissions processes, and engages prospective students across the enrollment funnel to achieve institutional enrollment goals.

The position reports to the Senior Director of Enrollment and Marketing and emphasizes data-informed decision making, process improvements, and collaboration with faculty and university partners.