Enrollment Marketing Specialist - Part-Time

Mcleanschool; Potomac (MD); On-site; USD 55,000 - 65,000; Part time

Job summary

McLean School in Potomac, MD seeks a part-time Marketing Coordinator to support enrollment goals by coordinating marketing, advertising, outreach, and promotions across channels.

Reporting to the Director of Marketing and Communications and collaborating with Admissions, the role ensures timely, consistent campaigns, events, and materials aligned to the school's brand and enrollment priorities.

Qualifications

• Candidates should be highly organized, detail-oriented, and able to manage multiple projects and deadlines.
• Strong written and verbal communication skills.
• Familiarity with digital advertising, social media, and marketing analytics.
• 3+ years of experience in education, independent schools, or admission marketing a plus.

Responsibilities

• Coordinate paid digital marketing campaigns with agency partner and report on performance.
• Coordinate print advertising schedules, specs, materials, and placements.
• Manage sponsorships and partnerships, including deadlines and deliverables.
• Maintain admission event listings on referrals, directories, and partner platforms.
• Support integrated admission marketing across digital, print, email, and web.
• Prepare marketing materials for admission events and recruitment activities.
• Monitor advertising performance and identify trends to improve engagement.
• Maintain calendars, timelines, vendor info, and assets for admission initiatives.
• Design promotional content for campus digital signage.
• Occasional backup for admission tasks and events.
• Assist with other enrollment marketing initiatives.

Skills

Organized

Attention to detail

Collaborative

Communication skills

Digital advertising

Social media

Project management

Marketing analytics

Tools

Project management software

Job description

McLean School in Potomac, MD seeks a part-time Marketing Coordinator to support enrollment goals by coordinating marketing, advertising, outreach, and promotions across channels.

Reporting to the Director of Marketing and Communications and collaborating with Admissions, the role ensures timely, consistent campaigns, events, and materials aligned to the school's brand and enrollment priorities.