Enrollment Marketing & Communications Specialist

New Mexico State University; Las Cruces (NM); On-site; USD 55,000 - 90,000; Full time

Job summary

New Mexico State University is seeking a Marketing & Communications Specialist to develop and manage marketing campaigns, create digital content, and oversee multimedia assets for enrollment goals. This role requires strong writing, design, and web content skills to ensure brand-aligned communication across platforms.

The position is located in Las Cruces, NM, with a standard M-F schedule. Applicants should have Associate's Degree with extensive relevant experience or a Bachelor's degree with

Qualifications

• Associate's Degree + 7 years of relevant experience or Bachelor's degree + 5 years of relevant experience.
• Experience developing digital marketing content and campaigns for multiple audiences.
• Strong graphic design, photography, and video production or editing skills, with a portfolio of work.
• Experience updating web pages through a content management system and writing clear, accessible web content.
• Strong writing and editing skills for social media, email, web, and print.
• Ability to manage multiple projects, meet deadlines, and work with departments to gather and verify information.
• Experience using website and campaign analytics to assess results and recommend improvements.
• Experience marketing academic programs or recruiting prospective students.
• Proficiency with Adobe Creative Cloud or comparable design and video tools.
• Knowledge of search engine optimization, digital accessibility, and brand standards.
• Knowledge of Cascade CMS and WordPress, including updating page content, maintaining links, and publishing accessible, brand-consistent web pages.

Responsibilities

• Creating and refreshing marketing materials, social media content, drip campaigns, etc.
• Campaign Management - plan assets and oversee multi-platform digital media campaigns to support enrollment goals.
• Creative Content Creation and Oversight - lead production of campaigns and media assets aligned with brand voice.
• Digital Media Strategy Development - develop strategies for content aligned with marketing goals.
• Website Content Management - update College web pages and landing pages; monitor analytics and optimize user experience.

Skills

Digital marketing

Graphic design

Video production

Copywriting

Project management

Analytics

SEO

Brand standards

CMS experience

Education

Associate's Degree

Bachelor's degree

Tools

Cascade CMS

WordPress

Adobe Creative Cloud

Google Analytics

Job description

New Mexico State University is seeking a Marketing & Communications Specialist to develop and manage marketing campaigns, create digital content, and oversee multimedia assets for enrollment goals. This role requires strong writing, design, and web content skills to ensure brand-aligned communication across platforms.

The position is located in Las Cruces, NM, with a standard M-F schedule. Applicants should have Associate's Degree with extensive relevant experience or a Bachelor's degree with