Marketing & Comm Specialist

New Mexico State University; Las Cruces (NM); Sur place; USD 55 000 - 90 000; Plein temps

Résumé du poste

New Mexico State University is seeking a Marketing & Communications Specialist to develop and manage marketing campaigns, create digital content, and oversee multimedia assets for enrollment goals. This role requires strong writing, design, and web content skills to ensure brand-aligned communication across platforms.

The position is located in Las Cruces, NM, with a standard M-F schedule. Applicants should have Associate's Degree with extensive relevant experience or a Bachelor's degree with

Qualifications

• Associate's Degree + 7 years of relevant experience or Bachelor's degree + 5 years of relevant experience.
• Experience developing digital marketing content and campaigns for multiple audiences.
• Strong graphic design, photography, and video production or editing skills, with a portfolio of work.
• Experience updating web pages through a content management system and writing clear, accessible web content.
• Strong writing and editing skills for social media, email, web, and print.
• Ability to manage multiple projects, meet deadlines, and work with departments to gather and verify information.
• Experience using website and campaign analytics to assess results and recommend improvements.
• Experience marketing academic programs or recruiting prospective students.
• Proficiency with Adobe Creative Cloud or comparable design and video tools.
• Knowledge of search engine optimization, digital accessibility, and brand standards.
• Knowledge of Cascade CMS and WordPress, including updating page content, maintaining links, and publishing accessible, brand-consistent web pages.

Responsabilités

• Creating and refreshing marketing materials, social media content, drip campaigns, etc.
• Campaign Management - plan assets and oversee multi-platform digital media campaigns to support enrollment goals.
• Creative Content Creation and Oversight - lead production of campaigns and media assets aligned with brand voice.
• Digital Media Strategy Development - develop strategies for content aligned with marketing goals.
• Website Content Management - update College web pages and landing pages; monitor analytics and optimize user experience.

Connaissances

Digital marketing

Graphic design

Video production

Copywriting

Project management

Analytics

SEO

Brand standards

CMS experience

Formation

Associate's Degree

Bachelor's degree

Outils

Cascade CMS

WordPress

Adobe Creative Cloud

Google Analytics

Description du poste

• 504152
• Las Cruces, New Mexico, United States
• Staff
• Staff Full-time
• Closing at: Oct 28 2026 - 23:55 MDT

Department Contact

Marissa Holguin, [e-mail], 575-646-3500

Internal or External Search

External - Open to all applicants

Advertising Summary

The College of Arts & Sciences at New Mexico State University is seeking qualified applicants for a Marketing and Communications Specialist position.

Position Details

Position Title

Marketing & Comm Specialist

College/Division

Arts and Sciences College

Department

330000-ARTS AND SCIENCES COLLEGE

Location

Las Cruces

Target Hourly/Salary Rate

Commensurate with qualifications.

Appointment Full-time Equivalency

1.0

FLSA Status

Exempt

Bargaining Unit Announcement

This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Contingent Upon Funding

Contingent upon funding

Standard Work Schedule

Standard (M-F, 8-5)

Job Duties and Responsibilities

• Creating and refreshing marketing materials, social media content, drip campaigns, etc. Create flyers, social media posts, email and text communications to potential students/participants.
• Campaign Management - Create campaign assets with high-quality video, photos, and landing page design to attract prospective students. Plan and oversee multi-platform digital media campaigns to enhance brand awareness and support enrollment objectives.
• Creative Content Creation and Oversight - Lead the production of engaging and visually compelling campaigns and digital media assets. Ensure all content aligns with NMSU College of Arts & Sciences brand voice, mission, and target audience needs. For example, coordinating the development of promotional videos, student testimonial series, and motion graphics for enrollment campaigns.
• Digital Media Strategy Development - Develop and execute comprehensive strategies for digital media content aligned with NMSU College of Arts & Sciences overall marketing goals. For example, creating a strategy that integrates video storytelling, photography, and interactive media to elevate brand visibility and foster student engagement.
• Website Content Management - Maintain and update College of Arts & Sciences web pages and campaign landing pages in accordance with NMSU brand and accessibility standards. Work with departments to publish accurate, timely information about programs, events, and student opportunities; review content and links regularly; and improve page organization, search visibility, and calls to action. Monitor website analytics and recommend updates that strengthen the user experience and support recruitment goals.

Qualifications

• Required Education and Experience: Associate's Degree + 7 years of relevant experience or a Bachelor's degree + 5 years of relevant experience.

Preferred Qualifications

• Experience developing digital marketing content and campaigns for multiple audiences.
• Strong graphic design, photography, and video production or editing skills, with a portfolio of work.
• Experience updating web pages through a content management system and writing clear, accessible web content.
• Strong writing and editing skills for social media, email, web, and print.
• Ability to manage multiple projects, meet deadlines, and work with departments to gather and verify information.
• Experience using website and campaign analytics to assess results and recommend improvements.
• Experience marketing academic programs or recruiting prospective students.
• Proficiency with Adobe Creative Cloud or comparable design and video tools.
• Knowledge of search engine optimization, digital accessibility, and brand standards.
• Knowledge of or experience with Cascade CMS and WordPress, including updating page content, maintaining links, and publishing accessible, brand-consistent web pages.

Working Conditions and Physical Effort

• Environment: Work is normally performed in a typical interior/office work environment.
• Physical Effort: No or very limited physical effort required.
• Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.
• Risk: No or very limited exposure to physical risk.

Recruitment Summary

We are New Mexico’s land-grant institution and a comprehensive research university dedicated to teaching, research public service and outreach at all levels. NMSU is a welcoming community of talented faculty, staff and students who are working together to make a difference. We are a NASA Space Grant College, a Hispanic-serving institution (HSI), a minority-serving institution (MSI) and home to the first Honors College in New Mexico. We offer an accessible education that shapes bright futures.

NMSU provides learning opportunities to a diverse population of students and community members at four campuses, Cooperative Extension offices located in each of New Mexico’s 33 counties, 12 research and science centers, and through distance education.

NMSU Global Campus

Since 1888, NMSU has proudly embodied this tradition, building relationships that last a lifetime while serving students who want to earn their degree and grow in their field. Today, NMSU Global Campus provides flexible, career-focused online education that helps our students transform their lives - and the lives of the people they love – through over 70 degree and certificate programs, skill-building microlearning courses, and career and talent development.

NMSU Main Campus

Located in Las Cruces, NM, New Mexico State University's 900-acre main campus is located at the crossroads of I-10 and I-25 in the Southwestern United States. As a thriving center of higher education, deeply rooted in the regional tradition, its role as a comprehensive university is recognized throughout the state.

Doña Ana Community College

Founded in 1973 in collaboration with local school districts to support occupational education, DACC is now a leading community college that provides transformative educational opportunities that meet the workforce needs of Doña Ana County. With a focus on access, innovation and excellence, DACC offers over ninety degrees and certificates, adult education, specialized workforce training, and small business assistance.

Alamogordo Campus

Established in 1958 to serve the needs of the airmen and families stationed at Holloman Air Force Base located only 10 miles west of Alamogordo, NMSUA is a community college with a long history of excellence that is supported by a caring community of hard-working students and dedicated faculty and staff. The campus is situated "on the hill" above Alamogordo and provides inspiring views of the city and the Tularosa Basin, offering the perfect venue for creative and motivated learning.

Grants Campus

NMSU Grants was established as a branch of New Mexico State University in 1968 through the cooperative efforts of New Mexico State University and Grants Municipal Schools. As a two-year branch community college, NMSU Grants serves the local communities in Cibola and McKinley counties, including the Pueblos of Acoma, Laguna, and Zuni, as well as Tohajiilee, San Mateo, San Rafael, Cubero, the City of Grants, and the Village of Milan.

EEO Statement

New Mexico State University does not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, marital status, disability, genetic information, age, military service, or other non-merit factor.

Requesting an Accommodation

Individuals with disabilities are encouraged to apply. In compliance with the Americans with Disabilities Act (ADA), the Rehabilitation Act of 1973, and New Mexico State University policy, if you have a disability and would like to request an accommodation in order to apply, interview, or complete onboarding for a position with New Mexico State University, or if you cannot use the online application system, please visit our Accessibility & Accommodations page to initiate an accommodation request