Enrollment Marketing & Communications Leader

Texas Southern University; Houston (TX); Hybrid; USD 81,000 - 103,000; Full time

Job summary

Texas Southern University (TSU) invites applications for the position of Enrollment Management Marketing and Communications Manager within the Division of Enrollment Management.

This role leads the marketing and communications strategy to support student recruitment, enrollment yield, and institutional brand visibility, coordinating across Admissions, Financial Aid, Orientation, Transfer Services, and Military and Veteran Affairs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, Digital Media or related field required.
• Master’s degree in Marketing, Communications, Higher Education Administration or related field preferred.
• Minimum of three (3) years of professional experience in marketing, communications or related field.

Responsibilities

• Develop and manage a comprehensive enrollment marketing and communications plan to support recruitment, yield, and retention goals.
• Lead multi-channel, data-driven campaigns from inquiry to enrollment across print and digital channels.
• Hone messaging through market research, audience segmentation, and campaign analysis to optimize performance.
• Maintain enrollment marketing calendar and coordinate timing with key stakeholders.
• Oversee collaboration with central Communications and Marketing to ensure brand consistency.
• Track ROI and manage the enrollment marketing budget across channels.
• Partner with offices across Enrollment Management for cohesive student outreach and events.

Skills

Marketing strategy

Data-driven campaigns

CRM proficiency

Analytics & reporting

Project management

Written & verbal communication

Diversity & equity marketing

Collaboration

Education

Bachelor’s degree (required)

Master’s degree preferred

Tools

Slate/Salesforce

Google Ads

Meta Ads

Adobe Creative Suite

Canva

Web analytics tools

Job description

Texas Southern University (TSU) invites applications for the position of Enrollment Management Marketing and Communications Manager within the Division of Enrollment Management.

This role leads the marketing and communications strategy to support student recruitment, enrollment yield, and institutional brand visibility, coordinating across Admissions, Financial Aid, Orientation, Transfer Services, and Military and Veteran Affairs.