Enrollment Communications Strategist

Texas A&M University - Victoria; United States; Presencial; USD 38.000 - 46.000; Jornada completa

Descripción de la vacante

Texas A&M University-Victoria in Victoria, TX invites applications for a Manager of Enrollment Communications. The role oversees enrollment communications campaigns, CRM workflows, and content across print, digital, email, and social media to support recruitment, enrollment, and retention.

You will collaborate with Marketing, academic departments, and university partners to align messaging, monitor campaign performance, and provide reports and dashboards.

Formación

• Bachelor’s degree in communications, marketing, business, or related field; five years of enrollment communications or related experience.
• Strong knowledge of CRM, email marketing, and content development.
• Excellent written and verbal communication, editing, and project management.
• Ability to coordinate multiple campaigns and collaborate with university partners.

Responsabilidades

• Oversees daily enrollment communications across print, digital content, email campaigns, automated messages, and social media.
• Develops campaigns to engage students from inquiry to enrollment and ongoing engagement.
• Schedules content, coordinates design, production, and distribution of recruitment materials.
• Manages coordination with service providers for materials and campaigns.
• Maintains enrollment website content and landing pages to generate inquiries.
• Manages outbound CRM workflows, including segmentation and inquiry nurturing.
• Evaluates processes and recommends CRM and campaign improvements.
• Provides marketing support for recruitment events, video production, digital ads, and lead gen.
• Collaborates with campus partners to align messaging with enrollment priorities.
• Monitors campaign performance, prepares reports and dashboards.
• Directs staff and project contributors in enrollment communications.
• Performs other duties as assigned.

Conocimientos

Campaign management

CRM systems

Email marketing

Content development

Audience segmentation

Data analysis

Project management

Communication skills

Discretion/Confidentiality

Educación

Bachelor’s degree or equivalent

Herramientas

Microsoft Office

CRM platforms

Email marketing tools

Web content management systems

Reporting/Analytics tools

Descripción del empleo

Texas A&M University-Victoria in Victoria, TX invites applications for a Manager of Enrollment Communications. The role oversees enrollment communications campaigns, CRM workflows, and content across print, digital, email, and social media to support recruitment, enrollment, and retention.

You will collaborate with Marketing, academic departments, and university partners to align messaging, monitor campaign performance, and provide reports and dashboards.