Enrollment and Sales Manager

The Learning Experience; Dallas (TX); On-site; USD 45,000 - 70,000; Full time

Job summary

A leader in early childhood education is hiring an Enrollment and Sales Manager in Dallas, TX. This full-time position focuses on driving enrollment growth through effective marketing strategies, community engagement, and relationship-building with families. Candidates should have over 2 years of experience in childcare or related fields. The role requires managing digital marketing campaigns and attending community events to promote the brand effectively. Competitive salary based on experience with potential performance incentives is offered.

Qualifications

• 2+ years experience in childcare, preschool, or family-focused marketing strongly preferred.
• Experience in community/event marketing with a strong local presence is also accepted.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive enrollment.
• Handle community outreach and event marketing with high engagement.
• Manage social media and digital content creation for outreach.
• Collaborate with leadership to meet enrollment goals across four centers.
• Coordinate events and tours to drive enrollment.
• Create content for Instagram, Facebook, and local parent groups.
• Capture authentic school moments for marketing materials.

Skills

Community engagement

Event marketing

Digital marketing

SEO

Customer service

Social Media

Communication

Tools

SEO

Analytics

Email Marketing

Social Media Platforms

Job description

The Learning Experience is a leader in early childhood education, providing a trusted brand in the childcare industry. With nearly 400 operational centers and 250 more in development, the organization fosters a safe and joyful learning environment where more than 50,000 children grow, learn, and thrive. The Learning Experience is committed to building a bright future for children, families, and their communities through innovative programs and dedicated care.

Role Description

This is a full-time, on-site role for an Enrollment and Sales Manager located in Dallas, TX. The Enrollment and Sales Manager will be responsible for driving enrollment growth by managing the enrollment process, building relationships with families, and maintaining high occupancy levels. The role involves developing and implementing sales strategies, conducting tours, providing exceptional customer service, and collaborating with the center's leadership team to fulfill enrollment goals.

Responsibilities

Develop and execute comprehensive marketing strategies to increase community engagement and student enrollment.

• Manage digital marketing campaigns across social media, email, and other channels.
• Optimize online presence through SEO, content marketing, and analytics.
• Collaborate with all 4 centers to tailor local marketing initiatives.
• Analyze campaign performance and adjust strategies for maximum impact.
• Coordinate with all 4 location teams to support enrollment goals.
• Oversee marketing budgets and ensure efficient resource allocation.
• Stay updated on industry trends to keep our marketing efforts innovative

This is not a remote or purely digital role. You will be actively representing our schools in the community, attending events, building relationships with families and local businesses, supporting tours, and driving enrollment through authentic, in-person engagement paired with strong digital marketing execution.

Key Responsibilities

• Community Outreach & Event Marketing (Core Responsibility)
  • Attend and represent all four schools at a minimum of 10 local community events per month
  • Examples: city festivals, library events, HOA events, kids’ activities, mom groups, school fairs, fitness centers, churches, local businesses
  • Identify, schedule, and coordinate new outreach opportunities specific to families with children ages 6 weeks–6 years
• Build relationships with:
  • Local elementary schools & PTAs
  • Gyms, swim schools, dance studios
• Track event ROI (leads collected, tours scheduled, enrollments generated)
• Tours & Enrollment Support
  • Support Directors with school tours, open houses, and enrollment events
  • Ensure consistent, high-quality tour experience aligned with our brand and values
  • Follow up with prospective families via phone, email, or text
• Assist with:
  • Open house promotion and execution
  • Social Media & Digital Marketing
• Manage and create content for:
  • Instagram
  • Facebook
  • Local parent/community groups
• Capture real, authentic content from the schools:
  • Classroom moments, Events, Teacher spotlights, Curriculum highlights

Qualifications & Experience

2+ years experience in:

• Childcare, preschool, or family-focused marketing (strongly preferred)
• OR community/event marketing with a strong local presence

Schedule & Compensation

Full-time role

- Mix of weekday, evening, and occasional weekend events

• Compensation based on experience (salary + potential performance incentives)