Engagement Strategy Director - Omnichannel & CRM

Fingerpaint Group; Cedar Knolls (NJ); On-site; USD 110,000 - 170,000; Full time

Job summary

Fingerpaint Group in New Jersey seeks an Associate Director of Engagement Strategy to design and optimize omnichannel engagement for HCP and DTC initiatives. You will map journeys, leverage IQVIA data, and connect digital signals across platforms to inform strategy and measurement.

You will lead CRM planning, data-driven storytelling, and cross-functional collaboration with media, creative, and brand teams, ensuring alignment with brand goals and transformative outcomes.

Qualifications

• 5-7 years of digital marketing experience (pharmaceutical agency experience preferred).
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo.
• Ability to integrate IQVIA data into targeting and measurement.
• Strong knowledge of SEO/SEM tools and analytics.

Responsibilities

• Lead omnichannel and CRM strategy development for assigned brands across HCP, patient, caregiver audiences.
• Use IQVIA AIM, Looker, GA4, and SFMC to generate insights and shape optimization recommendations.
• Define audience segments and customer journeys for personalization and funnel progression.
• Translate analytics into KPIs and testing plans for execution teams.
• Collaborate with media, creative, and brand strategy to align channel recommendations with goals.
• Lead client workshops to align on engagement vision, KPIs, and content architecture.

Skills

Digital marketing

CRM strategy

Data-driven insights

Stakeholder collaboration

Presentation skills

Tools

Salesforce Marketing Cloud

Marketo

IQVIA data

Looker

GA4

SEMrush

Screaming Frog

GSC

Google Analytics

Veeva CRM

Job description

Fingerpaint Group in New Jersey seeks an Associate Director of Engagement Strategy to design and optimize omnichannel engagement for HCP and DTC initiatives. You will map journeys, leverage IQVIA data, and connect digital signals across platforms to inform strategy and measurement.

You will lead CRM planning, data-driven storytelling, and cross-functional collaboration with media, creative, and brand teams, ensuring alignment with brand goals and transformative outcomes.