Engagement Planner

CMI Media Group; Chesterbrook (PA); On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

Work with purpose

Culture of growth

Collaborative environment

Comprehensive benefits

Job summary

CMI Media Group is seeking an Engagement Planner to drive data-driven, multichannel media campaigns from strategy to execution. You will negotiate placements, leverage proprietary tools, and ensure on-time delivery within budget while mentoring junior planners.

You’ll work in a fast-paced agency environment, collaborating with internal teams, clients, and vendors to deliver measurable health-care marketing outcomes.

Qualifications

• 2+ years of media planner/buyer experience.
• Multichannel media expertise across digital and traditional channels.
• Strong ability to manage budgets and reporting.
• Excellent cross-team communication and collaboration.

Responsibilities

• Build and execute multichannel media plans across Display, Email, Print, POC, and conferences.
• Negotiate placements with suppliers and publishers to maximize ROI.
• Leverage proprietary planning tools to measure performance and optimize strategies.
• Manage day-to-day campaigns with on-time delivery and budget adherence.
• Mentor Associate Engagement Planners and foster growth.

Skills

Media planning

Multichannel experience

Data-driven

Collaboration

Tools

Planning tools

Job description

Do you thrive in a fast-paced environment where your media savvy, strategic mindset, and organizational skills can make a real, measurable difference in people's health and well-being?

At CMI Media Group, we don't just build media plans- we harness the power of connection to improve healthcare outcomes for patients and healthcare providers worldwide. As a premier healthcare marketing agency, we're looking for a detail-oriented, driven, and proactive Engagement Planner to craft and deliver high-impact multichannel media campaigns.

What You'll Do

As an Engagement Planner, you will be the engine behind seamless, data-driven media activations from strategy through execution. You will:

• Build Engaging Multichannel Experiences: Develop and execute innovative tactical media plans across diverse touchpoints- Including Display, Custom Digital Programs, Email, Print, Point of Care (POC), and Conferences.
• Drive Negotiation & Partner Collaboration: Partner directly with suppliers and publishers at the brand level to negotiate advantageous placements, optimize spend, and maximize reach and ROI.
• Leverage Cutting-Edge Tech: Harness CMI's proprietary planning tools and analytics platforms to engineer data-backed strategies, track performance, and deliver standout client results.
• Champion Operational Excellence: Own day-to-day campaign management, ensuring on-time delivery, tight budget adherence, flawless trafficking, and meticulous quality control.
• Mentor & Lead: Share your knowledge by guiding and coaching Associate Engagement Planners, fostering an inclusive environment of continuous growth and team success.

Who You Are

• Media Savvy: You have 2+ years of experience as a Media Planner/Buyer, with strong command over media fundamentals and a proven track record across digital and traditional channels.
• Organizational Powerhouse: You excel at multitasking, prioritizing deliverables, and managing complex timelines in a dynamic, fast-paced agency environment.
• Detail-Obsessed: You take pride in precision and accuracy across budgets, flowcharts, specifications, and campaign reporting.
• Collaborative Communicator: You possess top-tier interpersonal and relationship-building skills, with an ability to partner effortlessly across internal teams, clients, and vendors.
• Purpose-Driven: You bring genuine curiosity and enthusiasm for healthcare marketing and the desire to create work that genuinely impacts patients' lives.

Why Join CMI Media Group?

• Work with Purpose: Connect real people to life-changing therapies and healthcare solutions through high-impact marketing.
• A Culture of Growth: Elevate your career with ongoing professional development, mentorship programs, and exposure to industry-leading campaigns and proprietary tools.
• Collaborative & Inclusive: Work alongside passionate, supportive industry experts who celebrate fresh ideas and team achievements.
• Comprehensive Well-Being: Enjoy a competitive compensation package, robust benefits, and a culture that actively supports work-life harmony.

The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.