Vice President, Communications Planning

CMI Media Group; New York (NY); On-site; USD 115,000 - 230,000; Full time

Job summary

CMI Media Group in New York, NY seeks a VP of Communications Planning to lead our team in shaping award-winning healthcare campaigns. You will guide planners, translate consumer insights into strategic plans, and collaborate across media planning, research, and account management to connect every touchpoint to the core brand story.

You bring 10+ years of experience and a passion for innovative thinking, with exceptional communication and presentation skills to drive impact and growth in a

Qualifications

• 10+ years of experience in communications planning, media strategy, brand planning, or related fields.
• Proven ability to lead high-performing teams and foster collaboration.
• Strong skills in translating insights into actionable communication strategies.

Responsibilities

• Lead with vision and inspire a team of planners.
• Uncover consumer insights to shape winning strategies.
• Build narratives and frameworks for media planning and execution.
• Champion collaboration with internal and external partners.
• Elevate thinking and push innovative approaches in healthcare comms.

Skills

Communications planning

Media strategy

Team leadership

Consumer insights

Presentations

Collaboration

Job description

VP, Communications Planning: Architect Award-Winning Healthcare Campaigns

Do you live and breathe consumer insights? Are you a strategic visionary with a passion for crafting communications plans that inspire action and deliver impactful results?

CMI Media Group, the industry leader in healthcare marketing, seeks a dynamic and collaborative VP, Communications Planning to lead our team in crafting groundbreaking campaigns that make a difference in people's lives.

In this role, you will:

• Lead with Vision: Guide and inspire a team of talented planners, fostering a collaborative environment where innovative thinking thrives.
• Uncover What Matters: Be the voice of the consumer, leveraging deep insights into their behaviors, motivations, and decision journeys to develop winning strategies.
• Build the Blueprint: Craft compelling narratives and strategic frameworks that provide a clear roadmap for media planning and execution, ensuring every touchpoint connects back to the core brand story.
• Champion Collaboration: Partner seamlessly with internal teams (media planning, research, account management) and external partners to bring your vision to life.
• Elevate Our Thinking: Challenge conventional approaches, embrace new ideas, and continuously push the boundaries of healthcare communications planning.

What You Bring to the Table:

• 10+ years of experience in communications planning, media strategy, account planning, brand planning, or a related field, with a strong understanding of the healthcare marketing landscape.
• Proven ability to lead and inspire high-performing teams, fostering a culture of open communication, collaboration, and growth.
• A passion for uncovering consumer insights and translating them into actionable communication strategies.
• Excellent communication and presentation skills – you can clearly articulate complex ideas and inspire action.
• A collaborative spirit and a "can-do" attitude, thriving in a fast-paced environment.

Why CMI Media Group?

• Make a Difference: Contribute to meaningful healthcare campaigns that improve lives.
• Lead with Purpose: Guide a talented team and shape the future of healthcare communications.
• Thrive in a Collaborative Culture: Join a supportive and diverse environment that values innovation and growth.
• Excellent Benefits: Competitive compensation, comprehensive benefits, and opportunities for professional development.

The base salary for this position at the time of posting may range from $115,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications.