Engagement Planner: Healthcare Campaign Architect

CMI Media Group; New York (NY); On-site; USD 75,000 - 105,000; Full time

Job summary

CMI Media Group is hiring an Engagement Planner in New York to build and optimize media campaigns across Display, Email, Print, POC, and Conferences. You will negotiate placements, use data-driven planning tools, and oversee campaign activation with tight budgets and timelines.

The role requires strong organizational skills, attention to detail, and a collaborative mindset to work with cross-functional teams while mentoring junior planners. Healthcare passion is essential.

Qualifications

• Media Savvy: 2+ years of experience as a Planner/Buyer with a solid understanding of media fundamentals.
• Organizational dynamism with the ability to juggle multiple campaigns and deadlines.
• Detail-oriented execution ensuring accuracy in campaign planning and activation.
• Collaborative team player with strong communication across cross-functional teams.
• Genuine interest in healthcare and improving patient outcomes.

Responsibilities

• Build and execute tactical media plans across channels including Display, Email, Print, POC, and Conferences.
• Negotiate placements with suppliers at brand level to maximize reach and value.
• Use planning tools to develop data-driven campaigns and track performance.
• Manage day-to-day campaign activation, execution, and budget adherence.
• Mentor Associate Engagement Planners and provide guidance for their growth.

Skills

Media Savvy

Organizational Skills

Detail Oriented

Team Player

Healthcare Passion

Job description

CMI Media Group is hiring an Engagement Planner in New York to build and optimize media campaigns across Display, Email, Print, POC, and Conferences. You will negotiate placements, use data-driven planning tools, and oversee campaign activation with tight budgets and timelines.

The role requires strong organizational skills, attention to detail, and a collaborative mindset to work with cross-functional teams while mentoring junior planners. Healthcare passion is essential.