Energy Efficiency Marketing Strategy Lead

WEC Energy Group (WEC); Chicago (IL); On-site; USD 91,000 - 169,000; Full time

Job summary

WEC Energy Group in Chicago, IL is seeking a Sr/Principal Customer Program Manager for Energy Efficiency Marketing to lead awareness and participation in utility programs. You will manage campaigns, engage internal teams and external vendors, and drive strategic marketing initiatives aligned with corporate goals.

Ideal candidates bring extensive marketing leadership, strong communication skills, and experience managing budgets and partnerships to advance energy efficiency programs for Peoples

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years of marketing/communications experience for Sr level.
• 7+ years of marketing/communications experience for Principal level.

Responsibilities

• Leads brand positioning and develops strategic marketing plans to drive energy efficiency participation.
• Directs customer focused communications to support portfolio marketing plans.
• Manages budget, RFPs and contracting for energy efficiency marketing.
• Supervises internal staff and external contractors to ensure timely execution.
• Presents energy efficiency marketing initiatives to internal and external audiences.
• Cultivates external partnerships with sponsorship organizations.
• Partners with Corporate Communications and Governmental Affairs to coordinate plans.
• Oversees preparation of presentations and materials.
• Evaluates effectiveness with tracking and analysis for future activities.
• Delivers ideas to teams and informs senior leaders about programs and budgets.

Skills

Brand marketing

Cross-functional leadership

Stakeholder communication

Project management

Budget management

Education

Bachelor's degree in Marketing/Communications/PR or related

Tools

MS PowerPoint

Excel

Job description

WEC Energy Group in Chicago, IL is seeking a Sr/Principal Customer Program Manager for Energy Efficiency Marketing to lead awareness and participation in utility programs. You will manage campaigns, engage internal teams and external vendors, and drive strategic marketing initiatives aligned with corporate goals.

Ideal candidates bring extensive marketing leadership, strong communication skills, and experience managing budgets and partnerships to advance energy efficiency programs for Peoples