Endocrinology Brand Leader — Thyroid Therapy

Nivagen Pharmaceuticals Inc

Sacramento (CA)

On-site

USD 140,000 - 160,000

Full time

8 days ago

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Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Annual bonus eligibility 15-20%

Total comp up to $195,000

Job summary

Nivagen Pharmaceuticals Inc seeks a Senior Brand Manager to lead national commercialization and brand development for a thyroid/endocrinology therapy. You will shape strategy, engage endocrinologists, and support sales with compliant, data-driven marketing efforts from Sacramento, CA (remote options for exceptional candidates).

The role requires 7–12 years in pharma marketing, strong physician-focused capabilities, and a track record launching prescription products.

Qualifications

Bachelor's degree in Marketing, Business, Life Sciences or related field.
MBA or advanced pharmaceutical marketing education preferred.
7–12 years of pharmaceutical commercial experience.
At least 3–5 years of direct pharmaceutical brand management experience.
Experience launching or growing prescription pharmaceutical products.
Strong understanding of physician-focused marketing.
Demonstrated ability to work with national sales organizations.
Experience with pharmaceutical market research and prescription analytics.
Strong communication, analytical and presentation skills.

Responsibilities

Develop the national brand strategy and annual marketing plan.
Establish differentiated product positioning within the thyroid treatment market.
Develop product value propositions based on labeling and clinical evidence.
Identify target physician segments and patient populations.
Monitor competitive products, pricing, market access and prescribing trends.
Identify and segment endocrinologists and healthcare professionals.
Develop compliant educational programs and KOL engagement initiatives.
Build relationships with medical societies and organizations.
Support peer-to-peer education programs.
Partner with national sales to develop commercial strategies.
Create sales presentations, product messaging and physician detail materials.
Train sales reps on brand messaging.
Develop account segmentation and targeting strategies.
Improve physician reach, engagement and performance.
Analyze IQVIA and other market data.
Evaluate market size, positioning and opportunities.
Develop sales forecasts and dashboards.
Monitor market share and prescriptions.
Translate insights into commercial actions.
Manage website content, email campaigns and webinars.
Plan conference and medical meeting marketing strategies.
Coordinate agencies and vendors.
Measure ROI of campaigns.
Develop and manage annual budget.
Set KPIs and report performance monthly.
Ensure promotional materials align with FDA labeling.
Collaborate with Regulatory, Medical and Legal.