EMEA field marketing manager in cybersecurity

Hack The Box; United States; Remote; USD 67,000 - 112,000; Full time

Benefits offered by this job

Private Health Care & Life Insurance

Home Office Allowance

Ticket Restaurant Allowance

Paid paternity leave

Budget for training & conferences

State‑of‑the‑art equipment

Full access to Hack The Box labs

Job summary

Hack The Box ищет лидера по полевому маркетингу для Европы, основная задача — выстроить региональные программы, нацеленные на enterprise и коммерческие рынки. Вы будете стратегическим партнером EMEA Sales и развивать интегрированные программы, создавая спрос и ускоряя конверсию.

Роль требует опыта в ABM, управлении многоканальными кампаниями и взаимодействии с Sales, B2B SaaS и нацеленными на рост. Возможны гибридные/удалённые условия, relocation и поддержка переезда.

Qualifications

• 5+ лет B2B-маркетинга, включая field marketing, demand gen, ABM или интегрированные кампании
• Опыт маркетинга корпоративного SaaS/технологий
• Успешный опыт разработки региональных программ, влияющих на pipeline
• Глубокое понимание enterprise sales cycles, ABM и buying groups
• Опыт работы с маркетинговыми платформами, CRM, аналитикой

Responsibilities

• Ведет стратегию полевого маркетинга EMEA от идеи до выполнения и оценки
• Партнерство с руководством продаж для разработки планов и бюджета
• Создание региональных кампаний с ABM, цифровыми программами и мероприятиями
• Перевод глобальных кампаний в региональные программы
• Разработка ABM‑программ для ключевых enterprise‑аккаунтов
• Создание маркетинговых сценариев для открытия дверей и прогресса в сделках
• Установление планов лид-фоллоу и совместной оценки эффективности
• Разработка программ для CISO, security‑лидеров и прочих членов buying committee
• Организация вебинаров, круглых столов и интерактивных мероприятий
• Управление бюджетом EMEA и анализ ROI

Skills

B2B-маркетинг

Field marketing

Demand generation

ABM

Integrated campaigns

SaaS-маркетинг

Маркетинговая automation

CRM

HubSpot

Кросс-функциональное сотрудничество

Tools

HubSpot

Job description

Описание

This is an exciting opportunity to lead Hack The Box's field marketing strategy across Europe, with a primary focus on the commercial and enterprise markets. You will serve as the strategic marketing partner to the EMEA Sales organization, building integrated regional programs that generate demand, deepen engagement within priority accounts, accelerate opportunities, and contribute to pipeline and revenue.

Задачи

• Own the EMEA field marketing strategy from ideation and planning through execution, measurement, and optimization
• Partner with EMEA Sales leadership to develop quarterly and annual marketing plans aligned with regional pipeline, revenue, and account goals
• Build integrated regional campaigns using account-based marketing, digital programs, content, webinars, executive engagement, partner initiatives, customer advocacy, and strategic events
• Translate global campaigns into relevant regional programs based on EMEA market needs, sales priorities, buyer challenges, and competitive trends
• Develop account-based programs for priority enterprise accounts and strategic opportunities
• Create marketing plays that help Sales open doors, engage additional buying‑group members, progress opportunities, and re‑engage stalled or closed‑lost accounts
• Partner with Business Development and Sales to establish clear lead follow‑up plans, campaign activation strategies, and shared success metrics
• Develop audience‑specific programs for CISOs, security leaders, technical practitioners, talent‑development leaders, and other members of the buying committee
• Build regional webinar, roundtable, executive‑engagement, and thought‑leadership programs that position Hack The Box as a leader in cyber workforce readiness
• Create coordinated pre‑event, onsite, and post‑event campaigns that extend the value of trade shows and field programs
• Work with Partner Marketing to develop joint campaigns that generate demand and pipeline with strategic channel and technology partners
• Collaborate with Customer Marketing to feature customer stories, support expansion opportunities, and build regional advocacy
• Manage the EMEA field marketing budget and make investment recommendations based on strategic importance and expected business impact
• Establish clear goals for every program, including target‑account engagement, lead quality, pipeline creation, opportunity acceleration, and influenced revenue
• Communicate campaign plans, performance, insights, and next steps consistently to Sales and Marketing stakeholders
• Analyze results and sales feedback to improve audience targeting, messaging, channel selection, and future investments
• Maintain visibility into regional market trends, customer needs, competitor activity, and emerging opportunities

Требования

• At least five years of B2B marketing experience, including field marketing, demand generation, account‑based marketing (ABM), or integrated campaigns
• Experience marketing enterprise SaaS or technology solutions
• Demonstrated success building regional, multi‑channel marketing programs that contribute to pipeline generation, opportunity acceleration, and revenue growth
• Strong understanding of enterprise sales cycles, account‑based marketing, buying groups, and opportunity acceleration, with a track record of working closely with Sales, Business Development, Partner, and Customer Success teams
• Hands‑on experience with marketing automation, CRM, ABM, analytics, and reporting platforms such as HubSpot.
• Ability to develop marketing strategies aligned with business objectives while remaining hands‑on in campaign execution.
• Strong project‑management skills, with the ability to manage multiple campaigns, stakeholders, budgets, and deadlines
• Excellent communication, collaboration, and stakeholder‑management skills, with a creative, adaptable approach and the ability to thrive in a fast‑paced global organization
• Будет плюсом: cybersecurity experience is strongly preferred; Experience using AI‑powered marketing tools to improve campaign planning, content development, audience targeting, personalization, and performance analysis is highly desirable

Условия

Europe (EoR - Employee of Record through Deel) OR Athens, Greece (we'll support your relocation)

If in Athens, Greece: Hybrid (2 days in office) Full time

We offer a 10% relocation bonus on the annual salary to support your move

In addition, you would benefit from a 50% tax reduction on your income as part of the relocation

We'll support you with accommodation during the first few weeks

You’ll have the exhilarating opportunity to contribute to a product that is highly appreciated by users and the cybersecurity community at large

You’ll experience a highly supportive and caring environment, fostering growth, flexibility, and autonomy

You’ll embark on an exciting journey of continuous learning and problem‑solving, leveling up as our organization grows

Most importantly, you’ll have a blast at HTB because fun is an essential ingredient in our recipe for success! Just wait until you see our global meet‑ups!

• Private Health Care & Life Insurance
• Home Office Allowance
• Ticket Restaurant Allowance
• Paid paternity leave
• Dedicated budget for training and professional development, participation in conferences
• State‑of‑the‑art equipment
• Full access to the Hack The Box lab offerings; so you can learn how to hack

Fully remote is an option. But we do have an office in London & Folkestone, UK