Sr Director, Product Marketing

Hack The Box; Florida; Remote; USD 170,000 - 200,000; Full time

Benefits offered by this job

Compensation: USD 170,000-200,000

Medical, Dental & Vision coverage

401K with employer match

Paid parental leave

25 annual leave days

Home Office Allowance

Job summary

A cybersecurity upskilling platform is seeking a Senior Director of Product Marketing to shape the market narrative and lead product positioning and launches. This fully remote role focuses on cross-functional collaboration and mentoring a product marketing team. The ideal candidate will have extensive experience in B2B SaaS and cybersecurity and a strong track record in driving go-to-market strategies and aligning with industry analysts.

Qualifications

• 8-10+ years in B2B SaaS product marketing or 11-15+ years in senior roles.
• Management experience in launching products at high-growth companies.
• Fluency in translating technical concepts to business outcomes.

Responsibilities

• Define and sharpen HTB's product positioning and messaging.
• Drive go-to-market strategies for new product launches.
• Establish relationships with industry analysts to shape market perception.

Skills

B2B SaaS product marketing

Cybersecurity knowledge

Analyst Relations management

Storytelling and communication

Data-driven decision making

Job description

Overview

The core mission of the Sr Director, Product Marketing

The Senior Director/Director of Product Marketing will shape and own HTB's market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

Location & Work Mode

• USA (Strong preference on the East Coast, or Central US) / UK
• Fully Remote

The fellowship you''ll be joining

You''ll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB''s growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you''ll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.

Responsibilities

• Own the narrative & category: Define and continually sharpen HTB''s positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid‑market, enterprise, public sector).
• Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
• Drive the narrative and build analyst relationships with the likes of Forrester and Gartner.
• Lead GTM & Launches: Work in an Agile environment, align with rapid product iterations and continuous delivery, ensuring market positioning and go-to-market strategies evolve in step.
• Translate continuous delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
• Drive go-to-market strategy and integrated launch plans for new capabilities and product launches; set the bar for what good looks like from beta to general availability.
• Own cross-functional alignment and sales enablement for product launches, analyst relations, and community building across Product, Sales and Marketing.
• Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
• Coordinate with SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.

Skills, knowledge, and experience

• 8-10+ years in B2B SaaS product marketing (Director) or 11-15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI).
• Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company; introducing new categories.
• Proven experience managing Analyst Relations (AR), including building relationships with Gartner and Forrester to shape market perception and extract competitive insights.
• People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
• Fluency with security buyer and practitioner journeys; translate deep technical value into clear business outcomes.
• Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution.
• Excellence in storytelling—written, visual, and on stage; strong analytical chops: data-driven decision making, customer insight, and rigorous testing.

How We''ll Measure Success

• Adoption and engagement of newly launched products/capabilities (activation, time‑to‑first‑value).
• Pipeline and revenue influenced by product launches and plays; win rate against key competitors.
• Sales productivity: relationship building, message adoption, talk‑track adherence, and POV/demo effectiveness.
• Pricing/packaging impact on deal velocity and expansion.

What your Hack The Box adventure will have in store

• Opportunity to contribute to a product highly appreciated by users and the cybersecurity community.
• A supportive environment with growth, flexibility, and autonomy.
• Continuous learning and problem-solving as the organization grows.
• A fun, gamified culture with global meet-ups.

Gems you''ll be enjoying as the Sr Director, Product Marketing

• Compensation: USD 170,000-200,000
• Medical, Dental & Vision (employee coverage 100% paid by Hack The Box)
• 401K w/ employer match
• Employer-paid Life and AD&D Insurance
• Supplemental Life Insurance
• Short-term and Long-term Disability
• Healthcare and Dependent Care FSA
• Paid paternity & maternity leave
• 25 annual leave days
• Home Office Allowance
• Dedicated budget for training and professional development
• Full access to the Hack The Box lab offerings

The Quest of Becoming Hack The Box''s Sr Director, Product Marketing

• Level 1: Submit your application.
• Level 2: Meet the Talent Acquisition team to highlight achievements, ambitions, and values.
• Level 3: Meet the hiring manager to connect with stakeholders and share accomplishments.
• Level 4-7: Meet with sales, Product Management, and the marketing team; discuss past successes and collaborations; offer and onboarding.
• Quest complete: accept the offer and begin onboarding.

Hack Your Career, Today. Join us in this epic adventure of cybersecurity at Hack The Box!

About Hack The Box: Hack The Box (HTB) is the cybersecurity upskilling and talent development platform trusted by individuals, enterprises, and government agencies to sharpen offensive and defensive capabilities. We''re scaling rapidly across the enterprise market and are just getting started.

EEO & Commitment

At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We participate in E-Verify.